Viva Engage: AI-powered theme moderation for conversations

Comms folk, pay attention. Anthropic has just released in Claude a new capability called Skills. They have a default Internal Comms one... Essentially, they're enabling capability redistribution at scale for anyone with access to Claude. "Here's the scaffolding, here's the company context, now anyone can draft." Claude isn't the predom enterprise AI tool, but it's out there. This gives a glimpse how these AI companies can turn a penny in an instant toward support service teams. My guess if you're an enterprise using Claude, you'd have control over whether these skills are visible. The other interesting things is, you can create your own skills. I'd therefore want IC to create their own aligned skills for IC. The opportunities to build in AI to help employees write better more consistent and aligned comms to your values, brand, tone, style are arriving. Things that are/were pain points for IC pros, can utilise AI tools to help reduce them. A few quick thoughts... as I want to unpick this more later. 1. The "good enough" threshold has shifted - Many IC teams spend a disproportionate amount of time on what's essentially formatting and basic drafting. Finessing toward a "perfection"? IC teams spending time as editors and reformatters. Yuck. Now the baseline quality potentially jumps, but it also means IC teams lose that "quality control" touchpoint. Is our greatest value QC? 2. The strategic void - If employees can self-serve on drafting, what should IC teams be doing? The obvious answers are the strategic human stuff, narrative architecture, stakeholder mapping, change design, measuring actual behaviour change not just message delivery. But, this is the brutal bit, are IC teams tooled or positioned to do this work confidently? I'd say many of us are still in "comms factory" mode. This could expose that gap pretty quickly if we don't get our AI act together, and lean into the strategic value of IC now. 3. The customisation imperative - IC teams must edit these skills and create their own org relevant ones to align. This is the critical bit. This is more than just chat usage. Real AI value to IC teams is in understanding the full toolset and building stuff with it. You must build your confidence up today. The customisation work is actually strategic. It requires IC teams to codify "this is how we communicate here" in a way that can be taught to an AI. But how many of you are thinking about AI as something you must train rather than just use? 4. The tool integration dependency - The Skill's power comes from internal integration into the tools/platforms you use everyday. IC teams that understand this must position themselves at the centre of those conversations with IT, HR, legal, compliance. 5. The replication factor - Is a category shift. Every knowledge worker will have an AI assistant that can draft comms. The question is whether that assistant is trained by you the IC pro? I can fast-track your team with your AI tools. Get in touch.

Cool insights in the post by Frank, and it makes me reflect once again on the AI paradox in employee communications. As tools like Microsoft Copilot, ChatGPT, Claude, Jasper, and GrammarlyGO become embedded in the daily fabric of internal communications, two challenges are surfacing: 1️⃣ Homogenization of voice — When everyone writes with the same AI assistants and brand tone libraries, we risk an ecosystem of refined sameness. The distinct human tone that builds credibility, trust, and emotional resonance starts to fade. 2️⃣ Superficial value adoption — Employees may generate perfectly worded, values-aligned content without ever internalizing what those values mean. They can write about them without necessarily living it. Yet, there’s tremendous opportunity in ways AI can democratize storytelling — empowering employees to communicate complex ideas clearly, celebrate team achievements, and express themselves with confidence and creativity. The imperative for communication leaders is to architect an AI-enabled culture of authentic expression 🔹 Accessible tools, guided by ethics and clarity: offer enterprise AI tools (Copilot in Teams, Claude for drafting nuanced messages, or Notion AI for ideation) within strong tone and value frameworks. 🔹 Immersive values engagement: Combine AI writing enablement with live "Values in Action” workshops, ensuring people understand the “why” behind the words. 🔹 Culture amplification moments: Host "Values Day" sessions where employees co-create AI-assisted stories — but share them in their *own voice* through videos, podcasts, or live storytelling. 🔹 Leadership modeling: Encourage leaders to co-write or refine their communications with AI transparently, showing discernment and humility in the process. Because the future of communication excellence won’t be defined by how fluently we write with AI — but by how intelligently we integrate machine precision with human authenticity. I am now trying to find efficient and reliable tools that are specifically built to review content for alignment with regulatory and compliance in pharma/healthcare industry, I'd love to know if you're using AI in ERC #internalcomms #AIComms #AIcontentgeneration #AI

Day 2 of the 𝙈𝙖𝙨𝙩𝙚𝙧 𝙩𝙝𝙚 𝙇𝙞𝙣𝙠𝙚𝙙𝙄𝙣 𝘼𝙡𝙜𝙤𝙧𝙞𝙩𝙝𝙢 𝙈𝙖𝙨𝙩𝙚𝙧𝙘𝙡𝙖𝙨𝙨 delivered powerful insights on turning visibility into real opportunities! The key takeaways include:   • Every great post needs: Hook → Insight → Call to Action  • Carousels get 10x more engagement than single posts  • Engage before and after you post (the Golden Hour)  • Comment daily on 10 voices in your niche to build authority The biggest shift: Visibility without authority is noise. Visibility + authority = opportunity. Grateful for the practical frameworks shared by Karen Karanja this is learning that translates into results. #LinkedInStrategy #ProfessionalDevelopment #ThoughtLeadership #DigitalMarketing

V2 has launched our GEO services, fueled by V2’s AI-first communications framework. These services help brands influence how they’re discovered, known and trusted in the age of AI. Our latest press release shares how these services, along with V2's new e-book, are guiding brands to strengthen their visibility and credibility with both human and AI audiences. Read the full announcement here: https://lnkd.in/eyxpAvcU

V2’s new GEO Services are redefining how brands show up in AI search. Helping brands stay visible and credible as tech advances.

If AI models and search engines aren’t recognizing, recommending or citing your brand right now, you’re already behind on the most critical and growing channels of influence today...and into the future. We've heard the challenge of clients seeing dramatic drop-offs in once-reliable referral traffic, and celebrated the "ah-ha" moments when a prospect cited an LLM result as what prompted them to engage. Whether for reasons good or bad, it’s increasingly hard to overlook the need for Generative Engine Optimization (GEO). Over the past year, we've spent tremendous amounts of time learning and listening, connecting with existing and new partners, asking questions, and running pilots to determine how we could best advise and help our clients tackle this new problem--and seize the opportunities it creates. As it turns out, a lot of what brands need today is grounded in what we have nearly two decades of expertise delivering: communications strategies that integrate earned media, trusted content and analytics to track progress or identify necessary pivots along the way. Our new GEO services provide frameworks that complement our existing capabilities, enabling brands to evolve their strategies for the AI era. Check them out below and reach out if you'd like to learn more.

How to recognise great marketing professionals, before you even work with them? It usually starts with how they communicate face to face. :) You can tell a lot about someone’s marketing mindset by the way they represent their brand in a simple conversation. 😊 The best ones make you feel genuinely welcomed, curious, and focused on growth, and that’s exactly what I experienced just a few minutes after sitting down in the meeting room. The second thing that always stands out is their relationship with data. True professionals understand that great marketing decisions don’t come from gut feeling alone, they come from curiosity backed by insight. That’s why our chat quickly turned toward analytics, optimisation, and how data can fuel smarter strategies. Transparent, open communication isn’t just how good meetings happen, it’s the same principle behind building a strong brand and meaningful marketing. I had the pleasure of meeting Stuart Cowie and Kiley Brown from Graphic Arts Group for what was supposed to be a quick coffee and chat. But the conversation naturally turned into a Backona AI showcase - something I didn’t expect at all. What started as an exchange of ideas became a real-life moment to share the tech I’ve been building so passionately with my team. And honestly, it felt amazing. 🙌 Thank you Kiley and Stuart #marketing #coventry #teamwork

Buried e-mail threads, missed updates, scattered conversations - well these can quietly slow organizations! Today, AI is becoming the game changer in the field of internal corporate communications - making sure the right people get the right message at the right time! Personalized content delivery, intelligent searches, data-driven channel performance insights, article summarization....every aspect of internal communications can be 'intelligently' managed with AI. Have a look at the article and keen to hear from you which of these do you think would have the maximum impact on internal communications. https://lnkd.in/gzue4Ki8

Many struggle with ineffective calls-to-action. They're often the forgotten tool in your engagement strategy. But an impactful CTA can drive results. Here's how to design CTAs that convert: → Use Powerful Language Write with action-driven phrases. Think 'Join now,' 'Get started,' or 'Discover more' to motivate clicks. → Create Urgency Include urgency. Phrases like 'Limited time offer' encourage immediate response. → Be Direct and Simple Simplify your message. A clear CTA removes confusion and encourages interaction. → Define the Benefit Highlight the user's gain. Phrases like 'Get exclusive access' or 'Learn new skills' focus on value. → Make it Stand Out Your CTA should visually pop. Use contrasting colors to draw eyes directly to the button. These strategies not only enhance user engagement but also connect you to your audience more effectively. Start testing these techniques on your CTAs now. Watch your engagement levels rise.

Many struggle with ineffective calls-to-action. They're often the forgotten tool in your engagement strategy. But an impactful CTA can drive results. Here's how to design CTAs that convert: → Use Powerful Language Write with action-driven phrases. Think 'Join now,' 'Get started,' or 'Discover more' to motivate clicks. → Create Urgency Include urgency. Phrases like 'Limited time offer' encourage immediate response. → Be Direct and Simple Simplify your message. A clear CTA removes confusion and encourages interaction. → Define the Benefit Highlight the user's gain. Phrases like 'Get exclusive access' or 'Learn new skills' focus on value. → Make it Stand Out Your CTA should visually pop. Use contrasting colors to draw eyes directly to the button. These strategies not only enhance user engagement but also connect you to your audience more effectively. Start testing these techniques on your CTAs now. Watch your engagement levels rise.