With the MARTA point-of-sale app, micro and small businesses in Uzbekistan are unlocking faster, easier, and more flexible ways to get paid — using just their smartphones. In partnership with MayaSoft JSC, Mastercard Strive is helping bring this solution to scale. In just 10 months, over 14,000 small businesses have adopted MARTA, with strong retention driven by human-led onboarding and localized support. See what we’ve learned so far from local merchants:. https://lnkd.in/dbMuyVei This Mastercard Strive program in Uzbekistan is delivered by Accion and Caribou Nodir Badriddinov #SmallBusiness #DigitalPayments #FinancialInclusion
