How we're spending $10,000 a month on TikTok Shop

One reason We're ALL IN on TikTok Shop right now ⬇️   Because affiliate content creates discovery at scale, and its impact goes far beyond TikTok Shop.   Here’s what we’re seeing at One Tree Brands: • TikTok Shop is a discoverability channel first, and a sales channel second. • When brands activate affiliates and creators, the ripple effect extends across every platform: Amazon, WM, Target, and D2C • UGC-driven content fuels awareness, intent, and trust, we’re seeing clear lifts in branded search, PDP traffic, and ROAS across channels.   Why it works: 1️⃣TikTok content meets consumers where discovery happens before they even think about buying. 2️⃣It’s authentic, creator-led, and speaks the language of influence, not advertising. 3️⃣It builds momentum that carries through to other touchpoints, converting browsers into buyers everywhere.   The Playbook we’re running: • Partner with affiliates who tell the product story with authenticity. • Let genuine UGC lead performance, not high-gloss ad creative. • Measure the halo effect beyond TikTok Shop: branded search, retail sales, and Amazon velocity.   TikTok Shop isn’t just driving conversion, it’s fueling the discovery engine behind the modern shopper journey.   Want to see how TikTok Shop can boost both your brand awareness and sales across every channel? Drop us a DM and let’s chat!   #TikTokShop #AffiliateMarketing #CreatorEconomy #UGC #Ecommerce #SocialCommerce #GrowthMarketing #PerformanceMarketing #Ecosystem #FutureofMarketing #Branding

Last Click is wholly inadequate at capturing TikTok's impact. It credits just only 1.9% of what TikTok actually drives. That means almost all of TikTok’s discovery, demand creation, and marketplace influence is invisible in your dashboards. And that’s a bigger problem than most realize. Miss the TikTok opportunity, and you don’t just lose revenue - you slow down sustainable growth. TikTok doesn’t just convert on your site. It drives a halo effect - demand that converts later on Amazon and TikTok Shop. When you connect TikTok’s impression and click data with Amazon measurement, the full picture appears: - +33% uplift in overall TikTok ROAS. - +20% uplift for @TikTok Shop campaigns. - +174% uplift for TikTok Brand campaigns ROAS. That shift in visibility changes how you invest. When you can see the halo effect across marketplaces, TikTok stops looking inefficient and starts earning more budget. Juvenon's case study brings this to life. Before, they relied on pixel-based measurement. TikTok looked like a low-performing channel, so spend stayed capped. After introducing unified measurement, the full value came into view. They grew TikTok’s share of wallet by 10X as a result. This led to: - +18% QoQ revenue growth - 20% YoY CAC improvement The lessons: - Stop judging TikTok by DTC sales alone. - Include marketplace data in your ROAS. - Treat TikTok as a growth engine, not an experiment. Get the full 2026 TikTok Playbook - with data, best practices, and examples from leading brands scaling profitably on TikTok. Link in the comments. #TikTokShop #GrowthMarketing TikTok for Business

🚀 Stop Blaming TikTok Shop. Start Blaming Your Strategy. Every week, I hear brands say: ❌ “TikTok Shop doesn’t work for us.” ❌ “Our products don’t sell there.” Let’s be honest — TikTok Shop isn’t broken. Your strategy is. 💡 Your content isn’t engaging. 💡 Your pricing isn’t optimized. 💡 Your creator strategy is missing. You can’t treat TikTok like Amazon and expect the same results. TikTok rewards: 🎥 Entertainment, not listings. 🤝 Creators, not catalogs. ❤️ Trust, not discounts. The brands winning on TikTok Shop aren’t lucky — They’re strategic, data-driven, and consistently testing what actually converts. So before you blame the platform, 👉 Fix your playbook. 👉 Rethink your content strategy. 👉 Start building influence, not just listings. #DigitalGrowth #TikTokShop #EcommerceSuccess 🔖 Best Hashtags (40+) #TikTokShop #TikTokShopUK #TikTokShopUSA #TikTokShopVA #TikTokShopTips #TikTokMarketing #TikTokStrategy #TikTokAds #TikTokAffiliate #TikTokCreators #EcommerceGrowth #EcommerceTips #OnlineEarning #OnlineBusiness #DigitalMarketing #SocialCommerce #CreatorMarketing #InfluencerMarketing #AmazonFBA #AmazonWholesale #AmazonPrivateLabel #AmazonPL #AmazonBusiness #EcomStrategy #BrandGrowth #ProductResearch #EcommerceVA #FBAExpert #AmazonVA #ShopifyStores #PLStrategy #DropshippingTips #OnlineSelling #AffiliateMarketing #EcommerceExpert #TikTokBrands #ViralMarketing #ContentStrategy #SocialSelling #AmazonGrowth #EcommerceMentor #WorkFromHome #PassiveIncome #DigitalEntrepreneur

Winning on TikTok Shop starts with one thing the right product. You can have perfect ads, creators, and offers… but if your product doesn’t stop the scroll, nothing else matters. Here’s how to find products that actually sell 👇 1️⃣ Scroll, don’t guess → spend 15–20 minutes daily on TikTok “For You” page. Watch what’s trending. 2️⃣ Look for reactions, not views → products with comments like “I need this!” or “where to buy?” are gold. 3️⃣ Check TikTok Shop trends tab → look for fast-rising but low-competition items. 4️⃣ Focus on emotion-based products → beauty, pets, lifestyle, fitness, home gadgets always perform. 5️⃣ Test fast → launch, collect data, and drop what doesn’t move in 7–10 days. The product is your engine. Everything else — ads, creators, affiliates — are just the fuel. 💡 I help Amazon & Shopify brands find and scale winning products on TikTok Shop through Ads, Affiliates, and Live-Selling systems. 📩 DM me “Product Plan” and I’ll share my quick checklist for spotting viral TikTok Shop products. #TikTokShop #ProductResearch #EcommerceGrowth #AmazonFBA #TikTokAds #AffiliateMarketing #CreatorMarketing

$10B+ in U.S. GMV for TikTok Shop last year and the Big Holiday Season is next. What can we expect this year? As BFCM + Q4 heat up, a few things stand out 👇 🔹 Scale & Momentum - TikTok Shop has already crossed $10B in U.S. sales. 🔹 Discovery + Conversion - 30% of TikTok users have made a purchase on TikTok Shop. 🔹 The Holiday Surge - If momentum holds, we could see $20B+ in U.S. GMV by year-end. 🔹 The New Ops Game - Agencies and brands who’ve nailed the affiliate strategy will win the season. If you’re betting on TikTok Shop, double-down now. Build creator momentum, optimize your shop, and ride the algorithmic wave while it’s hot.

📊 Case Study: How Smart Promotions Boost TikTok Shop Conversions Over the last 28 days, I ran a focused set of promotions on TikTok Shop — and the data speaks volumes. 🎯 Total Promotion GMV: $2,464.57 (↑ 1587%) Here’s what moved the needle: Shipping Fee Discounts → 89.4% of total GMV Buy More, Save More → 55.1% of total GMV Coupons → 23.4% of total GMV 🔍 Key Insights: 1️⃣ Free shipping remains the strongest conversion trigger. Removing friction at checkout continues to outperform even large percentage discounts. 2️⃣ “Buy More, Save More” encourages larger baskets. This structure didn’t just boost volume — it improved AOV and repeat purchase patterns. 3️⃣ Coupons are quiet performers. When paired with campaigns or retargeting, they reactivated idle shoppers at a surprisingly low cost. 💡 What This Means for Sellers: TikTok’s algorithm actively rewards shops participating in campaigns and running platform-based discounts. Promotions aren’t just a sales tactic — they’re part of the visibility engine. If you’re optimizing for sustainable growth: ✅ Enroll in at least 2 campaigns/month ✅ Maintain a 20–25% average discount window ✅ Use free shipping as a baseline incentive These numbers remind me that success on TikTok Shop isn’t about price drops — it’s about strategic participation. Each tool (campaigns, coupons, shipping incentives) contributes to a broader growth flywheel — one that keeps both the algorithm and customers engaged. #TikTokShop #EcommerceStrategy #DigitalMarketing #SocialCommerce #CaseStudy

📊 TikTok Shop USA: 1-Year Case Study on Growth, Discounts & Campaign Strategy After completing 365 days on TikTok Shop USA, I analyzed every part of my shop’s data — from product discounts to campaign enrollment — to understand what truly impacts growth and consistency. Here’s what stood out 👇 🔍 Key Observations: ✅ Campaign enrollment drives visibility — joining TikTok’s official campaigns (Flash Deals, Free Shipping, Hot Picks, etc.) significantly improved impressions and conversion rates. ✅ Discounts matter — products discounted 20–30% consistently performed better. These moderate discounts kept profit margins healthy while still pushing traffic from TikTok’s recommendation system. ✅ Active campaigns outperform organic reach — GMV spikes were clear during weeks when I was enrolled in multiple promotional events. ✅ Affiliate & creator partnerships multiply results — creator content boosted awareness faster than paid ads ever could. ✅ Sustained posting = consistent sales — no viral hacks, just steady optimization and daily engagement. 🎯 Takeaway for Sellers & Market Professionals: TikTok Shop rewards activity and participation. The more consistently you engage — through discounts, campaigns, and creator collaborations — the higher your chances of long-term, algorithm-friendly growth. This isn’t a one-time success. It’s a framework that works when you treat e-commerce like a data-driven business, not a side hustle. 🎥 Here’s a 365-day breakdown of my analytics and insights — for anyone serious about understanding what drives results on TikTok Shop USA. #TikTokShop #Ecommerce #CaseStudy #EcommerceGrowth #DigitalBusiness #EcommerceStrategy #OnlineSelling #Entrepreneurship #BusinessAnalytics

TikTok Shop is getting harder. What worked 6 months ago doesn’t work today. 6 months ago, you could: → Easily scale with just affiliates → Rely on ads to push through the platform’s cold start → Dominate a platform your competitors weren’t on Now, more brands are flooding the platform, AND TikTok is adding restrictions that make it harder to compete. TikTok is: → Forcing brands to use GMV Max ads, which complicates cold starts → Tightening restrictions on affiliate outreach → Getting stricter about Shop Health issues To compete, brands need to move with these changes. And the best strategy we’re seeing to combat these changes: 𝐂𝐫𝐞𝐚𝐭𝐨𝐫 𝐫𝐞𝐭𝐚𝐢𝐧𝐞𝐫𝐬. Getting consistent, quality content from retainer creators means: → More TikTok-native videos that scale in GMV Max → Typically better, more competitive content than affiliates (makes your product more competitive) → Great consistency in quality content production - TikTok Shop isn’t the wild west anymore. But the brands that adapt fastest will still win big.

The #1 mistake DTC brands make on TikTok Shop (and how to fix it) Here’s the hard truth: Most DTC brands treat TikTok Shop like another Shopify channel. They upload their bestsellers, run a few ads, maybe send products to a creator or two — and then wonder why nothing’s converting. The mistake? 👉 They focus on selling products instead of creating content that sells. TikTok isn’t Amazon. People aren’t there to browse; they’re there to be entertained. If your product listing looks like an ad, you’ve already lost. Here’s how to fix it: Think “native,” not “e-commerce.” Your videos should look like organic TikToks first, product pitches second. Build creator partnerships at scale. The algorithm rewards volume and authenticity. Dozens of small creators > one big influencer. Use Shop features strategically. Bundle offers, limited drops, and exclusive TikTok discounts drive urgency. Test content fast. Don’t spend weeks perfecting — post, measure, learn, repeat. When you shift from “How do I sell this product?” to “How do I make this fun to watch?”, everything changes. Engagement goes up. Shop clicks go up. Sales follow. Because on TikTok, content is the storefront. #linkedin #influencermarketing #tiktok #Q4 #brands

Last summer, TikTok drove over $600 million in U.S. eCommerce sales. For DTC brands, TikTok has become the new growth engine. Its algorithm-first discovery model is flipping the traditional funnel on its head and even starting to challenge Google in how people research products. Everyone’s chasing TikTok growth. The window’s still open, but it won’t be for long. Here’s how to get ahead before it closes: 1) Automate creator outreach. Tools like Euka can help you scale partnerships, track performance, and build long-term relationships faster than any manual process. 2) Use AI for trend detection. AI can scan millions of TikTok videos to spot emerging hooks and creative formats before they break. Jump in early before the trend has peaked. 3) Repurpose creator content across channels. A strong TikTok video doesn’t just live on TikTok. With Spark Code authorization and usage rights, that content can fuel Meta, YouTube Shorts, Amazon DSP, and even retail media. One viral moment can become a full-funnel asset. 4) Connect TikTok to your DTC ecosystem. Use TikTok to acquire, but drive long-term retention through your brand-owned channels. TikTok is changing how people shop, and there’s a way to ride that wave if you move now.