✈️ How Jet2.com and Jet2holidays’s accidental TikTok virality reshaped its brand Even just two seconds on TikTok this summer, and “Nothing beats a Jet2 holiday” would have been playing rent-free in your head, but the moment was entirely accidental. CEO Steve Heapy says the unexpected virality proved “hugely beneficial”, especially among younger audiences. The analysis shows: 📊 80bn global views across 11.8m posts, with Hold My Hand crowned TikTok’s global Song of the Summer 2025 📈 Awareness surge: Among 18–49s, awareness rose from 79% → 93%; ad awareness from 19.9% → 55.7% 💼 Commercial lift: 14.09m passengers (+750k YoY), loyalty up 62% to 8.4m, revenue at £5.34bn ⚠️ But mixed perceptions: Quality scores fell from +17.7% → +7.2%, with reputation also declining 👉 Read the full story: https://lnkd.in/efM3eyXf
Jet2.com's accidental TikTok success boosts brand and sales
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On sales 💯 On the brand, time will tell.