When Marvel launched its Unwrap the Universe New York holiday experience, Macy’s Herald Square became the ultimate destination to bring that story to life.
Our teams across visual, merchandising and operations created a spectacular experience from the Disney to the Marvel x NBA Spider-Man shop - featuring our exclusive holiday collection items - to a full store tour that ended with a visit to Santa himself.
The result? A day filled with excitement, creativity and pride powered by our Macy’s colleagues.
🎥 Watch how we helped “unwrap” a little magic of our own.
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Hey everyone, we're right here at Macy's Herald Square, a historic New York landmark. Well, why are we here? Because Marvel is launching a brand new campaign called Unwrap the Universe for the holidays. We have a whole bunch of different influencers and content creators, families, kids all joining us going on a little bit of a holiday tour. And we're excited to show off to our Marvel Holiday tour group, our exciting Disney 2 Point O Shop. They're going. Experience the Marvel NBA Shop with Spider-Man. They're gonna make their way down to Holiday Square. We've had so many partners and colleagues across the company who have made this moment and these shops possible. We wanted to share it with you. So happy holidays and we'll see you here, hopefully.
Macy's Amazing experience! 🎄✨ Kudos to the Macy’s team for bringing creativity and holiday magic to life...