Unveiling the Loro Piana Holiday 2025 Campaign. The Maison’s Holiday 2025 Campaign blends creativity with breathtaking nature and timeless elegance in the heart of the Swiss Alps, backdropped by a captivating snow-covered landscape. A new chapter in Loro Piana’s story of artistry, it unfolds inside and around the Grand Chalet, built in 1754 and once the refuge of renowned painter Balthus. Today, it is the home and studio of Balthus’ daughter Harumi Klossowska de Rola and her family, carrying a unique legacy. More than just a residence, it is where heritage, art, and savoir-vivre are in constant conversation between generations. #LoroPiana #LoroPianaHoliday