Transcript

Sergio Loro Piana was a pivotal figure in shaping the modern and distinct identity of the Maison, who inherited an innate and profound taste for beauty and sophistication that not only defined his personal taste but also the essence of Loro Piana. Sergio Loro Piana's impeccable style and gentle attitude inspired others to dress elegantly no matter the occasion. His own lifestyle and commitment to understanding customer desires drove the evolution of the house, transitioning from textiles to creating finished products that reflected A distinct taste. Sergio's passion for art, architecture, design and sports inspired him to create iconic garments and shoes such as the Voyager, the Spanier, the ISA, the Wingmate and the White Soul, and strength and partnerships that elevated Loro Piana's visibility in the connoisseur circles he was also part of. With thorough research, he pushed the boundaries of innovation, designing functional yet beautiful pieces in exquisite fabrics. Sergio defined Loro Piana's unique codes and language, elevating the Masons image.