Building from scratch: The opportunity and responsibility of creating a company culture

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Starting Logic a year and a half ago, we quickly realized that most leadership advice assumes you're stepping into an existing structure—inheriting processes, team dynamics, and established ways of doing things. But when you're building from scratch? Every hire is a culture decision. Every process you create (or skip) becomes part of your DNA. Every interaction sets a precedent for what your company will become. We remember our first few team meetings—gathered virtually with people who had chosen to join something that barely existed yet. There was no "how we've always done things here" to fall back on. Just us, figuring it out together. What we've learned is that building from scratch isn't actually a disadvantage—it's an incredible opportunity. We get to be intentional about everything. When we hire someone, we're not just filling a role; we're choosing who helps shape what Logic becomes. When we solve a problem, we're not working around legacy issues; we're creating the foundation for how we'll handle challenges in the future. The hardest part isn't the lack of established processes—it's the responsibility that comes with knowing every decision matters. But it's also the most exciting part. We're not just doing work; we're building something from the ground up that reflects our values and our vision for how business can be done. Some days it feels overwhelming to know there's no template. But most days, we're grateful we get to write our own. What projects have taught you the most about real partnership? We'd love to hear about work that brought out the best in everyone involved.

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