How to turn first-party data into growth with data activation

What happens when fresh digital signals meet a composable audience platform? In Eyeota, a Dun & Bradstreet company's Q&A, Michael Fisher Ed.D. breaks down how Allant Group is eliminating the speed/scale/precision trade-off - and what it means for your next campaign. Read the interview: https://lnkd.in/gJKfgVmU #AudienceIntelligence #DataActivation #MarketingResults #ComposableData 

🏆 From Data to Wins: 80% Win Rate through Insight Data-Driven Strategy 2025 has been a breakthrough year that proved one simple truth: data doesn’t just tell stories — it drives results. By analyzing booking trends, campaign performance, and promotional timing, our team identified key insights that shaped more targeted, efficient strategies across multiple projects. The impact? 👉 8 out of 10 monthly campaigns exceeded their targets, driven by smarter budget allocation, better timing, and stronger audience understanding. 👉 Performance improvement compared to last year and measurable gains in marketing efficiency. This experience reinforced a core belief: when intuition meets data, success becomes repeatable. Proud to contribute to a team that turns insight into impact every single day. #DataAnalytics #WinRate #CampaignSuccess #InsightToImpact #DataDriven #PerformanceMarketing #PropertyAnalytics #MarketingIntelligence #GrowthMindset #BusinessIntelligence

Are we really using our data right? 🤔 In today’s world of market research and marketing analytics, most brands are data-rich but insight-poor. The Data-Insight Gap happens when we collect numbers but fail to translate them into consumer understanding or strategic brand decisions. Because at the end of the day — data tells you what’s happening, but insights tell you why it matters. #MarketResearch #ConsumerInsight #ContentMarketing #DataDriven #MarketMorphosis

Drowning in dashboards and metrics that don’t actually tell you anything?   Focus on metrics that matter.  Media Insights is built around the metrics that actually matter for media effectiveness and efficiency – not vanity metrics. Just the ones that help you answer:  “Is this media investment working?"   “Did I get the quality impressions I planned?” Less noise. More signal. Better decisions. 📊   #MediaStrategy #MediaInsights #AdvertisingData #MarketingEffectiveness 

Featured in Marketing Science Today's 2025 Customer Journey Attribution Map. The industry is moving beyond traditional attribution to decision-driven intelligence. At @MADTECH.AI, we're focused on the core problem: giving marketers the clarity and confidence to act on what matters.  Recognition from the community reinforces what we're seeing; there's real demand for attribution that actually moves outcomes. #MarketingDecisionIntelligence #Attribution #MADTECHAI #MarketingAnalytics #CustomerJourney #MarTech #AdTech #Data #SuccessStory #HappyMoments

Think a higher match rate means better results? Think again. Brian Chew explains how many providers inflate match rates by loosening match logic or mixing in probabilistic data without telling you. It looks good on paper, but it costs you accuracy, control, and budget. At Audience Acuity, we believe in record-level transparency. Because it’s not about bigger match rates — it’s about smarter ones. #AudienceAcuity #IdentityResolution #DataTransparency #MarketingData #DataQuality

Marketers are drowning in dashboards but starving for direction. We’ve reached a point where every campaign is “data-driven,” but few are insight-led. A recent Nielsen study revealed that 64% of marketers struggle to translate data into meaningful action, despite record-level access to analytics tools. The takeaway? Data doesn’t differentiate as interpretation does. High-performing marketers are shifting focus: From metrics to meaning. From reporting to storytelling. From volume of data to velocity of insight. Your audience doesn’t care about your CTR; they care about why your message matters to them. In 2025, the most valuable marketing skill won’t be analytics as it’ll be empathy powered by evidence. Stop optimizing for platforms. Start optimizing for people. References: https://lnkd.in/e5FeEJbS https://lnkd.in/ercFbp6C

ExchangeWire’s latest Insights and Attitudes report, in partnership with digitalAudience.io, dives into how media professionals across Europe are reshaping data distribution. The report looks at levels of collaboration on user data, improving audience & campaign targeting and monetising audience data. Read the full report now: https://lnkd.in/dxaMt-Mk #data #insights #advertising #userdata

Excellent report into data distribution by ExchangeWire, in partnership with Ruben Niet, Bastiaan Spaans and the digitalAudience.io team. Pulled together by Mat Broughton, the report looks at how media professionals across Europe are working with data for better outcomes and collaboration.

If advertiser first-party data has been your go-to for media campaigns but the results haven’t been hitting the mark, you’re not alone 👇 Almost 73% of agencies say signal loss is making it harder to plan, target, and measure their campaigns. In response, 85% are now looking to revive third-party strategies to help tackle challenges with breadth and scale. Sound familiar? Our latest research, based on insights from over 200 agencies in the UK and Ireland, explores how the industry is reviving third-party data strategies and combining them with fresh contextual approaches 👏 Download our report for more: https://lnkd.in/etT5QRRj #MediaPlanning #ThirdPartyData