How to Achieve Real ROI with GenAI: A Scientific Approach

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View profile for Lekshmi Surendran

Change Consultant & AI Strategist | Accenture | XIMB

The Hype Is Easy; The ROI Is Hard. The latest HBR research offers an interesting antidote: Systematic Organizational Experimentation. It urges to stop running random pilots. Smart pilots are about using a disciplined, scientific approach to bridge the gap between #GenAI adoption and measurable #impact. The formula for success is three-fold: Targeted: Focus on authentic, high-impact customer needs. Disciplined: Use scientific methods to test and refine solutions. Scalable: Accelerate learning to turn potential into real performance gains. #Experimentation is the engine of #competitive advantage in the AI era. #GenAI #ArtificialIntelligence #Innovation #DigitalTransformation #HBR

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