As kyu Pulse nears its one-year anniversary, we’re celebrating the brilliant agencies that bring our network to life. Today’s spotlight is on Sid Lee Sport – where brands become champions. Sid Lee Sport was founded on a simple principle: sports marketing can be done better. Using their proprietary Sid Lee Fame Cycle, they help clients avoid becoming category wallpaper and achieve the status of iconic conversation starters. As they put it: awareness is good, but buzz is better. This year, Sid Lee Sport delivered show-stopping work on some of the world’s biggest stages. Just look at their collaboration with Tommy Hilfiger and F1: The Movie at the Met Gala, a masterclass in brand partnership and storytelling: https://lnkd.in/dfYqcMCx Their ability to win for their clients comes from a core belief: every brand interaction is a chance to create enduringly famous moments of entertainment. That commitment has paid off, earning them the Award for Best Collaboration at the 2025 Leaders in Sport for their work on Lidl’s first major football sponsorship at the UEFA EURO 2024: https://lnkd.in/dgNi7pCB Just like in sport, innovation drives victory. That’s why Sid Lee Sport continues to set the standard for what excellence in sports marketing looks like. We’re energized and inspired to see how they’ll keep raising the game in the years ahead. #kyupulse #pulse #SidLeeSport #1year #1YearAnniversary #kyuPulseAnniversary #one #creativity #design #storytelling #technology kyu Collective Sid Lee Kepler BIMM Napkyn Digital Kitchen YARD C2 Haigo Sid Lee Sport Sid Lee Architecture
