The sneaks from Adobe were surprising, innovative and inspiring. Yet they also made my “spidey sense” tingle. It’s difficult to separate the benefits of AI as a tool from AI as a weapon, when things are scaling and evolving at a rapid pace. The average response from the Adobe product engineers when asked the question “how long have you been working on this feature?” was “ about 6 months.” To a non-product developer (like myself) 6 months seems ASTONISHING, especially based on the sophistication of what was showcased at #AdobeSneaks. Much like our trusty tool the exacto 🔪, this dual use technology will all depend on how responsibly we choose to wield it. The main difference being that the exacto doesn’t also have an AI agent to work with 😉. Stay tuned and see what makes it to market in the coming months. #adobemax #agenticai #ProjectMotionMap #ProjectCleanTake #Projectsurfaceswap #Projectnewdepths #ProjectLightTouch #ProjectSceneIt #ProjectTraceErase #ProjectFrameforward #ProjectSoundstager #ProjectTurnstyle
More Relevant Posts
-
Adobe MAX 2025 just wrapped up, and the announcements from Adobe are nothing short of a game‑changer. Here’s what stood out: • Adobe is firmly planting their flag in the AI space — not just “add‑ons,” but core creative workflows. • Their generative tool ecosystem (via Adobe Firefly) now brings together top‑tier models from Adobe and partners like Google, OpenAI, Runway, Topaz Labs. • Firefly Image Model 5 (public beta) introduces native 4‑megapixel generation, advanced layered editing and “prompt‑to‑edit” workflows that blur the lines between ideation and production. • These updates span images, video, audio, design: For example – auto‑generated soundtracks, speech/voiceover models, agentic AI assistants embedded in Photoshop, Express, Premiere. • Big for creators: Unlimited Firefly image & video generations are offered through December 1, 2025, meaning now’s a perfect time to explore. We live in the era of “idea to finished asset” and the gap is shrinking fast. With these Adobe updates: - We can ideate, prototype and deliver audiovisual content much faster. - The creative opportunities are no longer constrained by “I need to know how to play this instrument/use that plugin.” - As a studio that focuses on AI‑driven content (audio + visual) for clients, this means more professional outputs, more flexibility and more scalability. 🚀 At AVIADOR, we’ve already been working with tools like Runway, ElevenLabs, Suno and now we’re leaning into Firefly and Adobe’s ecosystem, because speed is important but professional grade results are essential. #AI #GenerativeAI #Adobe #Firefly #CreativeTech #AIMusic #AIVideo #AVIADOR https://lnkd.in/d-apHcsy
Adobe just changed the creative AI world
https://www.youtube.com/
To view or add a comment, sign in
-
Adobe gave us a sneak peek of some upcoming projects. You can edit just one frame of your video and let the AI reinterpret and rebuild the entire scene from it. I’m not here to discuss whether AI is good or bad, the fact is, Adobe is investing heavily and making huge progress. #adobemax25 #adobeai #la
To view or add a comment, sign in
-
Adobe is reimagining creativity with the new AI Assistant in Adobe Express. This generative tool allows anyone, regardless of design experience, to transform visuals simply by describing their ideas. The future of agile design is conversational — empowering teams and individuals to create professional content in moments. #AdobeExpress #AIInnovation #DigitalCreativity https://lnkd.in/esTEZUZX
To view or add a comment, sign in
-
-
🚀 Adobe MAX 2025 was a creative revolution powered by AI! 🎨 Adobe unveiled groundbreaking AI innovations, blending generative 🧠 and conversational 💬 AI across its creative ecosystem using the Firefly architecture trained on Adobe Stock data. 🖼️ Photoshop 🎨, Express ✨, and Lightroom 📷 introduced new generative tools powered by Adobe Sensei ⚡ and Firefly APIs. Creators can now edit or generate visuals just by describing them in natural language. 🚀 Firefly AI Studio became a complete creative playground 🌈 with multi-modal generation for images 🖼️, audio 🎵, and videos 🎥. It even fine-tunes to match your unique artistic or brand style. 🤖 AI assistants 🪄 in Photoshop, Firefly, and Express bring natural language understanding 🗣️ to automate tasks like background cleanup, lighting balance ☀️, and smart layer control. 📸 The new Firefly Image Model 5 produces 4MP ultra-detailed results 🔍, enhanced realism via diffusion-based denoising 🌫️, and flexible prompt refinement for precise design outcomes. 🎧 Firefly’s audio engine now crafts fully licensed soundtracks 🎶, realistic AI voiceovers 🗣️, and adaptive sound effects synced perfectly with motion visuals. 🎬 A timeline-based video editor 🕒 driven by Firefly’s generative video engine adds effortless clip trimming, motion fill, and AI-guided transitions for creators and editors alike. 🌐 Adobe partnered with Google 🌎, OpenAI 🤝, ElevenLabs 🔊, and Runway 🎥 to open cross-model workflows inside Creative Cloud ☁️— letting creators switch between AI models seamlessly. ✨ Adobe MAX 2025 wasn’t just about updates—it was about redefining creativity with intelligence, speed, and limitless imagination. 💡 What feature are you most excited to explore? #AdobeMAX2025 #FireflyAI #AdobeInnovation #GenerativeAI #CreativeCloud #DesignTechnology
To view or add a comment, sign in
-
-
Adobe MAX 2025 wasn’t just about AI’s capabilities – it was about redefining creativity. With GenStudio leading the charge, Adobe is shaping a future where AI isn’t a tool, but a true creative partner. From smart assistants that edit on command to platforms that scale ideas into impact, Adobe is building the next-gen creative operating system. Here’s the vision in action! Adobe #Collaboration #Adobe #AdobeMAX2025
To view or add a comment, sign in
-
🔧 AI Workspaces Are Moving from Tools to Infrastructure Adobe's new Firefly introduces a unified creative hub for generating and editing video, image and sound in one space. It’s a powerful glimpse into how AI is consolidating creative workflows — faster iteration, fewer silos, tighter loops between ideation and production. But for enterprises building real-time systems, robotics, or simulation pipelines, the next evolution isn’t just about creative efficiency — it’s about AI infrastructure: Secure, local or hybrid environments Multi-modal workflows that extend to 3D, simulation, and synthetic data Traceable, compliant generation aligned with AI Act and IP frameworks As creative AI becomes foundational across industries — from media and retail to autonomous systems and industrial twins — the challenge shifts from “what can we generate?” to “how do we govern, connect, and reuse what we generate?” Firefly shows the user-side of that story. The infrastructure side is just beginning to take shape. 🔗 Read Adobe’s announcement: https://lnkd.in/dvzTR57N #GenerativeAI #EnterpriseAI #CreativeAITool #AIfuture 💬 Join our Discord TOMLIN & Friends for deeper discussions around creative and enterprise AI infrastructure: https://lnkd.in/dbqxxMBr
To view or add a comment, sign in
-
Adobe has just delivered a major leap in AI-powered creativity. The latest Creative Cloud update doesn’t just enhance one tool, it brings together multiple world-leading AI models, including those from Google, OpenAI, Runway, and Luma AI, directly inside Adobe apps. For creators, this means the ability to brainstorm, generate, and produce images, video, and audio faster than ever, choosing the best model for each specific task. It’s a move from all-in-one to model-agnostic: an ecosystem where the tools adapt to how you create. With AI Assistants now embedded across Photoshop, Firefly, and Express, creators can use conversational, agent-driven workflows to shape visuals, refine outputs, and even access tutorials in real time. The significance is clear, creativity isn’t one-size-fits-all. It’s contextual, layered, and driven by each brand’s identity. That’s exactly the principle we’ve built GaanaAI-On-Brand Visuals at Scale on: instead of relying on generic models, GaanaAI learns your brand’s tone, region, audience, and style to turn simple concepts into production-ready, on-brand visuals. Adobe’s update shows how fast the creative stack is evolving — toward tools that are both model-agnostic and brand-intelligent. Adobe is making creation faster and more flexible. At GaanaAI, we’re making it truer to your brand. #GaanaAI #productfocussedvisuals #onbrand
To view or add a comment, sign in
-
-
🚀 Adobe Firefly Just Got Its Biggest Update At #AdobeMAX2025, the world’s biggest creativity conference, Adobe dropped what might be its most powerful AI update ever. Firefly, Adobe’s creative AI platform, now brings together smarter tools, advanced video & audio editing, and a new agentic AI system. 🎥 New in Firefly: ✔️AI Video Editor (beta): Generate, trim, style, and organize clips just by describing what you want. ✔️Generate Soundtrack & Speech: Create copyright-safe music and lifelike voiceovers powered by Firefly Audio and Speech Models. ✔️Prompt to Edit: Make visual edits using only text prompts. ✔️Project Moonlight: Adobe’s new AI co-creator that can brainstorm, design, and edit content automatically — learning your workflow and brand style. And that’s not all. Firefly now connects with OpenAI, Google, Runway, Luma AI, Topaz Labs, and ElevenLabs, letting you switch between top AI models — right inside the same workspace. 💡 Adobe is turning Firefly into a one-stop AI studio from the spark of an idea to a fully produced video, all with just text prompts. Available today (public beta): Firefly Image Model 5, Generate Soundtrack, Generate Speech and Prompt to Edit. Coming soon (private beta): Firefly Video Editor; Project Moonlight; Firefly Custom Models Have you explored the new Firefly yet? Comment Below!👇 At Hubino, we specialize in building real-world AI solutions with intelligent automation, predictive analytics, computer vision, IoT and AI agents across industries. 🔗Discover more: www.hubino.com #hubino #designers #adobemax #adobefirefly #ai #generativeai #creativity #innovation
To view or add a comment, sign in
-
-
🎨 Adobe’s $A DBE reality check: AI brilliance meets investor doubt 🟦 Despite rolling out its most powerful Firefly update yet — complete with IP-safe image generation and natural language photo editing — Adobe’s shares are still down roughly 20% YTD. 🟨 The company now opens its ecosystem to models from OpenAI, Google, and ElevenLabs inside Photoshop — signaling a more open, “AI-collaborative” approach. 🟥 Firefly’s total output? Over 29 billion pieces of AI-generated content by September. But Wall Street asks: where’s the monetization flywheel? 🟩 Alpha Binwani Capital notes that in September 2025, Adobe saw $1.63 billion in institutional inflows, ranking 48th in the market — even as insiders continued to sell. 🟧 No shareholder dilution. Public ownership sits near 14%, but sentiment feels split: innovation applauded, returns questioned. 💡 The real test ahead: can Adobe turn its generative AI prowess into a defensible growth engine before AI-native rivals like Canva and others claim the creative crown? #Adobe #AI #Investing #InstitutionalFlow #CreativeEconomy #Stocks #Software #Firefly #OpenAI #MarketWatch
To view or add a comment, sign in
-
-
Adobe trained Firefly on their own data. Commercial use approved. Meanwhile, other AI tools come with legal question marks attached. Firefly just became the Swiss Army knife of AI creativity. Most people think it's just another image generator. Wrong. The platform now combines dozens of AI models into one ecosystem: 🎨 Generate images, vectors, and animations 🎥 Create and edit videos with AI 🎵 Generate custom soundtracks and voiceovers 📝 Batch edit photos and convert formats The real game-changer? Everything integrates seamlessly with Adobe's web tools. No more juggling multiple AI subscriptions. No more worrying about licensing issues. While competitors scramble with copyright concerns, Adobe built theirs on licensed data from day one. Major brands like Deloitte and Pepsi are already using it to scale content production. They're creating personalized campaigns faster than ever. The credit system is smart too. Simple tasks use fewer credits. Complex outputs cost more. Fair pricing that scales with your needs. Best part? Creative Cloud subscribers get 4,000 monthly credits included. This isn't just about replacing designers. It's about empowering them to focus on strategy while AI handles the heavy lifting. What creative bottleneck would you eliminate first with unlimited AI assistance? #Adobe #AICreativity #ContentCreation 𝐒𝐨𝐮𝐫𝐜𝐞: https://lnkd.in/ewguqnJQ
To view or add a comment, sign in
Bridging Design and Strategy| Fractional UX Leader | SaaS, HealthTech, Automotive | CXO-Ready | Global Roles | Heart of a Trucker, Mind of a Strategist
3wThat “spidey sense” is well-earned. Six months to ship features of that complexity is wild—and a clear sign of how fast agentic AI is reshaping creative tooling. The dual-use tension is real: what empowers can also overwhelm, depending on how it's deployed and governed. The metaphor of the exacto 🔪 is spot-on—except now the blade thinks with you. What excites me most is the shift from passive tools to active collaborators. But with that comes the responsibility to design guardrails, not just features. Watching closely to see which of these sneaks make it to market—and how they’re framed for creators vs. corporations.