Gen Z isn’t job hunting on job boards anymore – they’re finding employers on TikTok! 😄 Our new blog breaks down why early-career candidates now start their journey with creator-style content, not job ads – and what this means for TA teams in 2025. A few insights you’ll find inside: 🔹 73% of grads apply after seeing employer content on social media 🔹 Multi-touch journeys now start on TikTok → Glassdoor → Google → career site 🔹 Most RM stacks can’t connect a TikTok view to an application This isn’t about abandoning job boards – it’s about advertising where candidates discover you, not just where they apply. Read the full blog for the bigger picture and what needs to change: https://hubs.ly/Q03TNcpF0 #tiktokrecruiting #recruitmentmarketing #talentacquisition #genzjobs #employerbranding #socialrecruiting #futureofwork
How Gen Z finds jobs on TikTok, not job boards
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