Why AI might not be the best fit for your business

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View profile for Jon Bittner

Founder & Director of AI | Dimensional Analytics

When AI Efficiency Costs More Than It Saves My wife runs an upscale Pilates studio. Yesterday she asked about using AI to answer the phone. My gut reaction: "That might alienate your clients." Here's why I pushed back—and what it reveals about AI adoption decisions more broadly: Her clients aren't just buying workout sessions. They're buying a relationship with a boutique studio that knows their name, remembers their shoulder injury, and makes them feel valued. An AI phone system might be more "efficient." But efficiency isn't the goal. Client retention is. The real question isn't "can AI do this task?" It's "does automating this task strengthen or weaken what makes us valuable?" For her studio: Human connection IS the product. AI answering calls during business hours would undermine that, even if it handled inquiries perfectly. But AI after hours? That's different. That extends service without replacing it. This applies beyond boutique fitness: - Should your sales team use AI email responses? Depends if personalization drives deals. - Should customer service deploy chatbots? Depends if speed matters more than empathy. - Should executives use AI writing assistants? Depends if their voice is part of their brand. The most sophisticated AI decision isn't about capability. It's about knowing what you can't afford to automate. Sometimes the "inefficient" human touch is your entire competitive advantage.

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