The most generous tips are *checks notes* apparently given at 2am. As the leaves changed colors, so did spending habits. We looked into how your neighborhood shopped, dined, and tipped this fall, and here’s what we found: 🍻 Late-night tippers are more generous. 👕 T-shirts are customers merch item of choice. 💪 Protein-packed menu items are up 20%. From merch trends to nightlife economies, here’s what’s shaping the latest in food and beverage: squ.re/fallreport
The shift to branded merchandise is the beacon. Seeing 56.5% of breweries diversifying into retail confirms that the definition of a merchant is blurring. In the SaaS growth world we view this as ARPU expansion. But the real opportunity lies in the Square AI feature you mentioned. Right now it is in the Co-Pilot phase where it answers questions about trends like the 2am tipping spike. The future is Agentic Commerce. Imagine an autonomous agent that doesn't just report that late night diners are 20% more generous [cite] but actively reconfigures the digital menu at 1:59 AM to highlight high margin merch or protein packed items. It moves the system from passive analytics to active revenue optimization. Do you think restaurant operators are ready to trust an AI Agent to dynamically adjust their menu pricing and layout in real time?
Digital Marketing & Brand Consultant | Content Writer | Podcast Host
6dAs a former bar manager and event promoter, I can tell you there are some very easy to track reasons why the tips get better as the night goes on lol. The facts don't lie.