Zachary Schroll, AVP of Consumer Analytics at Eli Lilly and Company, reveals three secrets to improving TV & video ad ROI for pharma: 📊 Use reliable streaming competitive data to inform smarter channel investments. ✅ Implement unified measurement to confirm incremental reach is balanced across linear and OTT, informing investment shifts. 🎨 Measure creative monthly (where 50-60% of impact happens) to prevent wear-out. See how Eli Lilly wins on the screen: https://lnkd.in/g4yhXMkn
Eli Lilly's AVP shares 3 secrets to boost pharma ad ROI
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