The next frontier in customer experience is powered by predictive intelligence. As financial institutions embrace digital transformation, predictive analytics is emerging as a game-changer. Kelly Wagner-Grull, MBA offers insight into how it’s not just about analyzing past behavior; it’s about anticipating what customers need next and delivering it seamlessly.
Here’s what’s driving this evolution:
· Anticipating needs, not just reacting: Moving beyond the spray and pray methodology
· Personalization at scale: AI-driven insights enable tailored offerings across products, channels, and touchpoints.
· Building trust through relevance: Accurate predictions create meaningful engagement and strengthen customer loyalty.
The journey toward predictive personalization is accelerating and those who embrace it will know how to lead the future of customer experience.
Watch the full webinar for actionable insights, innovations and trends on customer experience in banking:
https://lnkd.in/gP2BfrNaBhaskar Madapura, Isha Sood, Neeraj M., Nitin Naveen, Sushma Joshi, Vasundhara Andolu, Vijay Gajwani#CustomerInsights#FinTechInnovation#DataDrivenCX#InfoVision#AccelerateDigital#BankingReimagined#FinancialInnovation#CustomerLoyalty#TechForBanks
The answer is 1000% yes. So how you look and study your consumers based on not profiling, not personas, but actually how they're using their wallets to spend indicates a lot about who they are, what their needs are. And then tying in some predictive analytics based on, again, persona age, you know, studying things like open banking as an example. Can you look at them across their whole financial ecosystem? Try to see what looks like a proactive offer and really he's trying to to shy away from these kind of spray and pray as I'd like to think what we did for a long time, which is spray every offer that you have across your fingers. And now really making sure that what speaks to as an example, Vastia viewer customer, a member of ours is things that are important. What's what is the way? What is your dollars that you're spending say matters to you. And then how do you curtail the message around the product and services you have pulling out? Pieces of like a credit card offer that speaks to a golfer or speaks to individual who enjoys travel, those are meaningful connections that allow the message to actually be received and then to be considered if this is an offer that they'd like to take.
