It was never “fraud.” It was attribution fraud. The wild part? Instead of fixing the loopholes that made their tech so easy to game, some attribution platforms decided to monetize the problem - charging advertisers extra for “anti-fraud protection.” That’s like your bank refusing to update its locks, then billing you $5,000 a month for a security guard who occasionally yells, “Stop!” when someone walks off with your cash.
How attribution platforms monetized the problem of fraud
This title was summarized by AI from the post below.
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2wThis one used to drive me nuts back when I was at Applift. I still remember the first time a client - Machine Zone - reached out and said, “Hey, a lot of our installs are happening with super short click-to-install times.” I didn’t hesitate for a second. “Oh, crap,” I told them. “Just have your MMP block those installs. I don’t want you paying for fraud.” It made perfect sense to me - too much sense, apparently. After months - I realized the sad truth - fraudsters learned that it was really easy to get credit for conversions. All attribution providers were susceptible to this. I imagined that attribution platforms would fix their loopholes. How naïve I was back then.