Aston Martin Aramco and BOSS have teamed up to deliver a next-generation immersive motorsport experience powered by Apple Vision Pro. Launching across seven major cities, the experience puts participants in the driver’s seat of Formula One-inspired challenges — blending luxury fashion, advanced tech and elite performance. This multi-city rollout sets a new benchmark for experiential retail, demonstrating how brands can merge digital storytelling with real-world engagement. Read the full story: https://buff.ly/1HMjeau #ExperientialRetail #LuxuryInnovation #Motorsport #AppleVisionPro #AstonMartin #BOSS #ExperienceEconomy #MixedReality #BrandExperience #FormulaOne

McLaren Racing is taking fan engagement to the next level with Zone Studio, a three-day immersive activation in downtown Austin ahead of the US Grand Prix. Blending motorsport, art, and technology, the experience explores the state of being “in the zone” — merging high-performance focus with creative expression. Supported by partners including Google Gemini, Dell Technologies, and eBay, Zone Studio features AI-powered installations, virtual pit stops, and live art experiences — all designed to bring fans closer to the McLaren brand. Read More: https://buff.ly/aK0QHR4 A bold example of how immersive storytelling and brand experience are redefining fan engagement in global sport. #McLarenRacing #ExperienceDesign #BrandEngagement #ImmersiveExperiences #SportsInnovation #Formula1 #FanExperience

𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐌𝐨𝐭𝐨𝐫𝐬𝐩𝐨𝐫𝐭𝐬 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 (𝐋𝐚𝐭𝐞𝐬𝐭 𝐈𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧) | IndustryARC™ The Motorsports Market size is estimated to reach $15.3 Billion by 2030, growing at a CAGR of 25.1% during the forecast period 2024-2030. 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐃𝐅 @ https://lnkd.in/gbhgzKQn The #motorsports industry is embracing electrification, driven by the global push for sustainability and reduced #carbonemissions. Electric #racing events such as Formula E and Extreme E are gaining prominence, showcasing cutting-edge #electricvehicle technology. #Manufacturers are leveraging these platforms to develop high-performance #EVs and promote eco-friendly innovations. The shift towards #electric-powered motorsports is also attracting environmentally conscious sponsors and fans, transforming the industry’s traditional dynamics. The integration of these #innovations is revolutionizing the way #motorsports operates and connects with its audience. These factors positively influence the #Motorsportsindustry outlook during the forecast period. 📊 𝐆𝐞𝐭 𝐭𝐡𝐞 𝐅𝐮𝐥𝐥 𝐑𝐞𝐩𝐨𝐫𝐭 @ https://lnkd.in/gMXdHRuq ✔️𝐄𝐥𝐞𝐜𝐭𝐫𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧 & 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐃𝐫𝐢𝐯𝐢𝐧𝐠 𝐍𝐞𝐰 𝐅𝐨𝐫𝐦𝐚𝐭𝐬 : Electric and hybrid racing categories such as Formula E and hydrogen fuel-cell series are expanding rapidly. Over 48% of global racing events now include hybrid-electric vehicles, with manufacturer participation in Formula E up 36% in recent years. ✔️𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐅𝐚𝐧 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 & 𝐄𝐬𝐩𝐨𝐫𝐭𝐬 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧 : The industry is embracing digital transformation through sim racing, virtual events, NFTs, blockchain loyalty programs, AR/VR race experiences, and interactive streaming. Sim racing viewership is up ~41%, while social media engagement has jumped by ~39%. ✔️𝐑𝐞𝐠𝐢𝐨𝐧𝐚𝐥 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧 & 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩 𝐌𝐨𝐧𝐞𝐭𝐢𝐳𝐚𝐭𝐢𝐨𝐧 : Rapid growth in Asia-Pacific (projected CAGR ~11.7%) and increased U.S. focus evident from new entries like Cadillac joining F1 are attracting global sponsors. Over 58% of motorsports revenue now comes from sponsorships, media rights, and merchandise. 𝐁𝐮𝐲 𝐍𝐨𝐰 𝐋𝐢𝐧𝐤 @ https://lnkd.in/gc7-FciY 𝐓𝐨𝐩 𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬 𝐚𝐫𝐞: Mercedes-Benz USA | Ferrari | Red Bull Advanced Technologies | McLaren Racing | Alpine | Aston Martin Lagonda Ltd | Chevy Chase Trust | Hendrick Motorsports | Ducati Motor Holding | Joe Gibbs Racing | Speedway Motorsports | PETRONAS Motorsports | MARTIN Technologies - MARTIN Motorsports | MAHLE | PUMA Group | TVS Motor Company | Hagerty

🏁 𝐅𝐫𝐨𝐦 𝐭𝐡𝐞 𝐁𝐚𝐭𝐭𝐥𝐞𝐟𝐢𝐞𝐥𝐝 𝐭𝐨 𝐭𝐡𝐞 𝐑𝐚𝐜𝐞 𝐓𝐫𝐚𝐜𝐤, 𝐒𝐢𝐭𝐮𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐀𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 𝐑𝐞𝐝𝐞𝐟𝐢𝐧𝐞𝐝. Imagine standing above Singapore’s 𝐌𝐚𝐫𝐢𝐧𝐚 𝐁𝐚𝐲 𝐂𝐢𝐫𝐜𝐮𝐢𝐭, seeing everything: a 3D digital twin of the track, ground forces, cameras, race data, dispatch events, and the live broadcast, all fully synchronized. This is more than viewing. It’s command-level awareness. Every incident, every feed, every movement, connected in one immersive environment, accessible from anywhere. This is our vision for public safety, mission management, and now even sports. Total awareness. Real-time understanding. Full control. If this is how we watch a race today, imagine the command advantages tomorrow. Oversight brings it end-to-end: Planning · Training · Live Ops. Inspired by the precision of Formula 1. Shoutout to Mercedes-AMG PETRONAS Formula One Team on the comeback this season. #DigitalTwin #PublicSafety #MissionCritical #LiveOps #3DVisualization #ImmersiveTech #SportsTech #Oversight #Formula1 #F1 #SingaporeGP #MarinaBayCircuit

Every innovation has a story. At Hyundai Motorstudio in Goyang, content creators traced Hyundai's remarkable journey through heritage rides in iconic models like the Pony II Pickup, Azera, and Scoupe.   From immersive exhibits to hands-on experiences, the studio demonstrates how Hyundai's past continues to inspire its vision for the future of mobility.   Search Hyundai Media_Hub for more.   #Hyundai #SeetheFuturewithHyundai2025 #SeetheFuture2025 #HyundaiMediaHub #HMS #HyundaiMotorstudio #Pony #Azera #Scoupe 

𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐌𝐨𝐭𝐨𝐫𝐬𝐩𝐨𝐫𝐭𝐬 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 (𝐋𝐚𝐭𝐞𝐬𝐭 𝐈𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧) | IndustryARC™ The Motorsports Market size is estimated to reach $15.3 Billion by 2030, growing at a CAGR of 25.1% during the forecast period 2024-2030. 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐚𝐠𝐞𝐬 – 𝐅𝐮𝐥𝐥 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐚𝐢𝐝 𝐑𝐞𝐩𝐨𝐫𝐭 @ https://lnkd.in/gbhgzKQn The #motorsports industry is embracing electrification, driven by the global push for sustainability and reduced #carbonemissions. Electric #racing events such as Formula E and Extreme E are gaining prominence, showcasing cutting-edge #electricvehicle technology. #Manufacturers are leveraging these platforms to develop high-performance #EVs and promote eco-friendly innovations. The shift towards #electric-powered motorsports is also attracting environmentally conscious sponsors and fans, transforming the industry’s traditional dynamics. The integration of these #innovations is revolutionizing the way #motorsports operates and connects with its audience. These factors positively influence the #Motorsportsindustry outlook during the forecast period. 𝐀𝐜𝐜𝐞𝐬𝐬 𝐚 𝐂𝐨𝐦𝐩𝐥𝐢𝐦𝐞𝐧𝐭𝐚𝐫𝐲 𝐏𝐫𝐞𝐯𝐢𝐞𝐰 – 𝐅𝐮𝐥𝐥 𝐑𝐞𝐩𝐨𝐫𝐭 𝐀𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞 𝐟𝐨𝐫 𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞 @ https://lnkd.in/gMXdHRuq ✔️𝐄𝐥𝐞𝐜𝐭𝐫𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧 & 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐃𝐫𝐢𝐯𝐢𝐧𝐠 𝐍𝐞𝐰 𝐅𝐨𝐫𝐦𝐚𝐭𝐬 : Electric and hybrid racing categories such as Formula E and hydrogen fuel-cell series are expanding rapidly. Over 48% of global racing events now include hybrid-electric vehicles, with manufacturer participation in Formula E up 36% in recent years. ✔️𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐅𝐚𝐧 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 & 𝐄𝐬𝐩𝐨𝐫𝐭𝐬 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧 : The industry is embracing digital transformation through sim racing, virtual events, NFTs, blockchain loyalty programs, AR/VR race experiences, and interactive streaming. Sim racing viewership is up ~41%, while social media engagement has jumped by ~39%. ✔️𝐑𝐞𝐠𝐢𝐨𝐧𝐚𝐥 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧 & 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩 𝐌𝐨𝐧𝐞𝐭𝐢𝐳𝐚𝐭𝐢𝐨𝐧 : Rapid growth in Asia-Pacific (projected CAGR ~11.7%) and increased U.S. focus evident from new entries like Cadillac joining F1 are attracting global sponsors. Over 58% of motorsports revenue now comes from sponsorships, media rights, and merchandise. 𝐅𝐫𝐞𝐞 𝐏𝐫𝐞𝐯𝐢𝐞𝐰 – 𝐅𝐮𝐥𝐥 𝐑𝐞𝐩𝐨𝐫𝐭 𝐀𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞 𝐟𝐨𝐫 𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞 @ https://lnkd.in/gc7-FciY 𝐓𝐨𝐩 𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬 𝐚𝐫𝐞: Mercedes-Benz USA | Ferrari | Red Bull Advanced Technologies | McLaren Racing | Alpine | Aston Martin Lagonda Ltd | Chevy Chase Trust | Hendrick Motorsports | Ducati Motor Holding | Joe Gibbs Racing | Speedway Motorsports | PETRONAS Motorsports | MARTIN Technologies - MARTIN Motorsports | MAHLE | PUMA Group | TVS Motor Company | Hagerty

Roughly five to six years ago, Formula 1 underwent a major transformation, shifting from a traditional European motorsport business model into a modern Western-style entertainment enterprise. A move that reshaped it's financial future and global appeal. A shift rooted by Liberty Media's 2017 acquisition and accelerated under leaders like Chase Carey and from 2021, Stefano Domenicali. That change meant Formula 1 was now professionalizing commercial deals, packaging global broadcast rights, and negotiating a new Concorde Agreement that reworked revenue distribution and introduced stability for sponsors and investors through-out the sport. Liberty also pushed a digital first strategy leading to a lot of eyes, most visibly by Netflix's Drive to Survive, and by investing in F1 TV and social content that Formula 1 provides. This move helped convert a younger global audience into real economic value for the sport. Those audience gains translated directly into money. Series level sponsorship and team level commercial income have risen drastically in recent years as brands pay premium rates to reach F1’s massive, engaged fanbase. Looking ahead, Formula 1’s momentum shows no signs of slowing. With new markets opening in the US, Asia, and the Middle East, alongside expanding digital and entertainment ventures like with Apple, the sport is positioned for sustained commercial growth long-term. As long as F1 continues blending elite engineering with global entertainment appeal, its brand value and profitability are likely to keep accelerating in many years to come. Images : https://lnkd.in/efasCdzp

🏨 How Fanatec Can Elevate the Hospitality Experience The #hospitality industry is evolving rapidly, with #guest expectations rising and technology playing a central role in delivering memorable experiences. One exciting opportunity lies in integrating Fanatec’s professional-grade simulation hardware into hospitality environments—from hotels and resorts to event venues. 🎮 Immersive Guest Experiences Fanatec’s racing #simulators offer more than entertainment—they deliver immersive, high-fidelity experiences that can transform #hotel lounges, gaming zones, and #VIP suites into unforgettable destinations. Whether it's a branded #F1 #esports corner or a motorsport-themed #activation, Fanatec hardware brings realism and excitement that guests talk about long after checkout.

🚘✨ When Gaming Meets Branding: The Opel × Gran Turismo Collaboration The fusion of automotive excellence and digital innovation has never looked this good. Opel’s partnership with Gran Turismo 7 isn’t just about bringing cars into a game ,it’s about transforming how audiences experience a brand. From ultra-realistic renderings to immersive gameplay, this collaboration highlights the power of storytelling through experience, not just visuals. It’s a masterclass in brand integration where entertainment becomes engagement and consumers become participants. 👏 Big shout-out to the creative and marketing minds behind it: 🎯 Rebecca Reinermann – VP Marketing, Opel 🎯 Martin Golka – Director, International Product Communications, Opel 🎯 Sascha Wolfinger – VP Communications, Opel/Vauxhall In a world where attention is the new currency, this campaign shows how brands can drive connection, creativity, and culture. 💡 #DigitalMarketing #BrandStrategy #ImmersiveMedia #Advertising #Gaming #Storytelling #Innovation #Opel #GranTurismo #MarketingCommunication #ContentMarketing #ViralMarketing #TrendingNow #MarketingTrends #SocialMediaStrategy #BrandExperience #CreativeCampaigns #DigitalInnovation #BrandEngagement #FutureOfMarketing #AdvertisingStrategy #CampaignSpotlight #MarketingInspiration #viral #trending

There's a new trend in the Audio Visual market: Clients are asking about racing simulators. Having created successful partnerships and finding valuable synergies with Audio Visual industry leaders, it's been clear: People investing in world-class entertainment spaces in their homes often have a passion for automotive excellence. Cool Performance Simulators crafts racing simulators for 9 F1 drivers, 250 professional drivers and countless enthusiasts, many of whom are often also customers in the Home Audio visual industry. Whilst customers may not have previously asked AV companies about racing simulators, they are now, at a rate which has even caught us off guard! But it makes perfect sense. Who's your racing simulator partner? Let me know if you want to chat!