AI isn’t just a buzzword—it’s about to redefine how we shop. According to NielsenIQ, Consumers are increasingly comfortable letting technology take the wheel: ✅ 58% feel comfortable with platforms making product suggestions. ✅ 39% are even okay with platforms making purchase decisions for them. And here’s the kicker: 66% find it helpful when retailers suggest products based on past purchases. This signals a massive shift: delegating purchase decisions to AI agents is no longer science fiction—it’s becoming an expectation. For retailers and brands, the question isn’t if AI will transform commerce, but how fast you can adapt. 👉 Are you ready to build trust and convenience into every interaction? #AI #RetailInnovation #ConsumerBehavior #FutureOfShopping #DigitalTransformation

AI isn’t the future of FMCG — it’s already on the shelf. 🛒✨ It’s behind the scenes predicting what shoppers will crave next week, making sure your favorite snacks are always in stock, and even deciding which promo pops up on your screen. Think about it — • When your grocery app “guesses” your next order… that’s AI. • When a store shelf never runs empty… that’s AI. • When brands know what you’ll love before you do… yep, that’s AI too. The FMCG world is shifting from reacting to anticipating. From data chaos to data clarity. From guessing trends to creating them. AI isn’t replacing people — it’s empowering the teams who make everyday products smarter, faster, and more personal. 🧠 The smartest brands aren’t asking if they should use AI — they’re asking how fast can we scale it? #FMCG #AI #RetailInnovation #DataDriven #FutureOfWork #SmartRetail #kuwait #Sultan_center

The Coca-Cola Company's newest AI campaign shows what happens when legacy brands start thinking like platforms. The company isn’t just using generative tools for visuals — it’s using them to extend brand participation beyond advertising. This move signals a larger shift in consumer marketing: when AI becomes part of creative strategy, the brand ceases to be the storyteller. It becomes the medium where stories are made. That’s the quiet revolution behind Coca-Cola’s new campaign — AI isn’t replacing creativity; it’s redistributing it to the audience. Key insight AI as participation layer – Coca-Cola’s campaigns now operate like open creative systems. Brand decentralization – Legacy control gives way to co-creation. Marketing evolution – Emotional resonance is no longer crafted; it’s computed. Growing Take This is the blueprint for legacy reinvention: brand equity transformed into creative ecosystems. Coca-Cola isn’t selling a product anymore; it’s architecting a canvas for cultural algorithms. #AIMarketing #CreativeIntelligence #BrandInnovation #ConsumerEngagement #GenerativeAI #MarketingTransformation

Coca-Cola’s new holiday campaign was created using AI tools — and again, it divided the internet. Some called it “soulless.” Others saw it as a sign of how fast creative production is changing. The director behind the spot, Jason Zada (Secret Level), explained that “there is a lot of human artistry in AI-ads like this.” The process wasn’t a quick prompt or a one-click render — it took a full creative team, direction, and iteration. AI just made it faster. Coca-Cola’s global AI lead confirmed that speed was the real advantage. It allowed the brand to produce a global piece in a fraction of the traditional timeline — not to replace creatives, but to optimize the workflow. What this shows is how the conversation around AI isn’t about replacing humans — it’s about how much of our creative identity we can keep while working faster than ever.

Everyone’s talking about AI, but very few are actually getting results. That’s why Mondelez’s latest move with Oreo, Cadbury, and Ritz stood out: they’re using AI to cut 20–30% of marketing production costs and speed up creative output. Real numbers. Real impact. In this week’s A&MPLIFY Minute, Jason D. Galloway breaks down why this one actually works. 1️⃣ They started with a real business problem, not a shiny demo 2️⃣ They kept humans leading strategy 3️⃣ They integrated AI into the workflow, instead of spinning up another “innovation lab” If you can’t draw a straight line from your AI investment to cost savings or revenue… you’re not doing AI. #MarTech #AMon #AmplifyMinute #GenAI #MarketingLeadership

AI in marketing is shifting fast, from efficiency plays to true growth drivers. The real unlock is in unified data, human-centered design, and agentic systems that learn, adapt, and optimize creative, media, and customer experiences in real time. The brands leading today pair bold experimentation with strong guardrails, using AI to elevate creativity, strengthen personalization, and reinvent how teams operate. It's great to see Remi Kent , Ekta Chopra, and many other CMOs taking on the mission to lead us all into the future! If you want to go deeper, the full Ad Age article is a must-read. It’s a powerful call for marketers to lean in, learn more, and embrace AI as the foundation of future brand building. #AI #modernmarketing #brandbuilding

AI won’t replace marketers, but it will replace average ones. AI has changed how we create, target, and convert, faster, smarter, and more precise. It’s not here to take jobs, it’s here to transform them. Platforms like Amazon, Temu, and eBay use AI to boost visibility, automate pricing, and personalize shopping. At ESOLS Technologies, we use the same power, combining human creativity with AI precision to grow brands smarter and faster. Adapt early. Stay curious. Keep evolving. #aiinmarketing #digitaltransformation #aiecommerce #marketplacestrategy #ecommercegrowth #futureofmarketing #esolstechnologies

People say AI can't be truly creative. That it can't be funny. I disagree. Maybe right now it mostly can't, but that's changing quickly. Being able to make these Sora clips with a simple prompt has been so, so fun. It's the thing people have been saying: "It's not a replacement for creatives but a tool," come to life. I'm also amazed by the comic timing it seems to have, even if it's potentially accidental at this point. Lastly, I liked what Ben Horowitz said last week, that AI video is going to be its own thing. Just like films were there own thing vs. the plays that had come before. Or how when TV came out radio shows just moved to TV at first. It took time for people to realize the full potential of these mediums. Some version of that is likely to happen with AI. I've also noticed how quickly trends happen in Sora. Just like TikTok, people see a trend (90s kids commercials, people spraying each other with powerful water) and jump on it. Then a week later, it's gone. It's fascinating to me how this is playing out. Have you played around with the Sora app? What do you think?

Most AI talk right now is fluff. “Disrupting this.” “Reimagining that.” “Powered by AI” on a slide deck that’s basically just ChatGPT in a trench coat. But Agentic AI? That’s the real thing. It’s not about adding AI to your workflow — it’s about rebuilding commerce around it. Swap just dropped a killer breakdown on how Agentic AI is already flipping ecommerce on its head — from AI-native storefronts that personalize in real time to intelligent demand planning that makes “inventory guesswork” a thing of the past. A few takeaways I liked: 🧠 Agentic commerce converts 2x higher than traditional storefronts 🛍️ Your site shouldn’t just display products — it should sell them ⚙️ “Sell with AI or lose to it” might actually be the next decade’s mantra Ready to make the leap to agentic? Download the guide here: https://lnkd.in/egFpEAGD Book a demo with the link in comments below 👇 #SwapPartner #Ecommerce #AI

Brands solely relying on Meta/Google's AI are going to find diminishing returns and higher CACs with lower ROAS. We're not seeing that. Why? Because we no longer trust "AI" to learn for us - we know that we must train the algo - and yes, that actually means with audiences We're seeing wins while others are seeing losses due to their blind trust in AI algos designed to take your $ without giving you wins.