How School of Rock boosted conversions with Hiya Caller Reputation

How do you sell a product nobody knows exists? When Zelesta launched washable duvets, they flipped their 'Sales Problem' into an 'Education Problem' and used YouTube to teach an entire continent. Sven Bosschaart reveals the 3 tactical principles that successfully drove a 400% lift in branded search demand: • The crucial difference between problem-targeting and product-targeting. • How they used Shorts and long-form for maximum trust-building. • Why their data-driven agility beat out larger competitors. Watch the full strategy 👇

📦 Smart Parcel Lockers: A Strategic Win for Premier & Vizient Members In healthcare, logistics isn’t just about efficiency—it’s about patient outcomes, compliance, and cost control. For Premier and Vizient members, the stakes are even higher as supply chain resilience and spend optimization remain top priorities. That’s why intelligent parcel locker systems are gaining traction across hospitals, urgent care centers, and outpatient facilities. Why It Matters: $25B+ in annual losses from supply chain disruptions across U.S. healthcare systems [trexin.com] Over $1M/year in direct costs from specimen mishandling in mid-sized hospital networks [medspeed.com] 80% of providers report delays in receiving essential medical supplies [trexin.com] Up to 95% reduction in error-related care interruptions with optimized logistics [medspeed.com] How Smart Lockers Help: Secure Chain of Custody: Full audit trails for medications, lab samples, and sensitive assets. 24/7 Access: Enables staff to retrieve critical deliveries anytime—no mailroom bottlenecks. Compliance-Ready: Supports HIPAA, FDA, and Joint Commission standards with controlled access and real-time tracking. Operational Efficiency: Reduces manual handling, lost packages, and courier delays—freeing up staff for patient care. 🔄 Aligned with Vizient & Premier Priorities: Supply Assurance: Lockers support uninterrupted care by streamlining last-mile logistics. Spend Management: Reduces waste, re-collection costs, and emergency procurement. Workforce Optimization: Minimizes time spent on non-clinical tasks, improving staff satisfaction. Premier and Vizient members are already leading the way in supply chain innovation. Intelligent parcel lockers are a simple, scalable upgrade that delivers measurable ROI and enhances care delivery. Let’s connect if you’re ready to modernize your logistics infrastructure. #HealthcareInnovation #PremierInc #Vizient #SmartLogistics #ParcelLockers #PatientCare #SupplyChainResilience #Automation #Compliance

Managing equipment for 10+ classes with a "glorified Excel sheet"? That was the reality for Christopher Robinson and his team at the The University of Texas at Arlington. The result? Being "in the weeds" with logistics and long, frustrating lines of students waiting for gear. They knew they needed a change. By implementing Cheqroom, UTA transformed its equipment room, saving "a lot of time" and eliminating checkout lines entirely. "Everything is just so much faster. We don't have lines waiting out the door," says Christopher. Watch the full testimonial to see how they simplified their operations and find out which Cheqroom features made the biggest impact. https://hubs.ly/Q03SLWQW0

𝗪𝗲’𝘃𝗲 𝗮𝗹𝗹 𝗽𝗼𝘀𝘁𝗲𝗱 𝘁𝗵𝗲 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗽𝗶𝗰 𝗮𝗻𝗱 𝗵𝗼𝗽𝗲𝗱 𝗶𝘁 𝘀𝗽𝗮𝗿𝗸𝗲𝗱 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴. But let’s be real… Most folks in our feed aren’t sitting around dreaming about roof pitches and door placement. They’re thinking about 𝘄𝗵𝗮𝘁’𝘀 𝗻𝗼𝘁 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 in their life right now: 👉 No space for tools 👉 Kids doubling up in rooms 👉 A project that keeps getting delayed 👉 Stuff getting ruined in the weather And when all they see from us is 𝘄𝗵𝗮𝘁 𝘄𝗲 𝗯𝘂𝗶𝗹𝗱 — without 𝘄𝗵𝘆 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 — they scroll right past. Here’s what started changing things for us: We quit trying to impress with features. And started connecting with the moment our buyers were actually 𝗹𝗶𝘃𝗶𝗻𝗴 𝗶𝗻. That’s when we started hearing: “I feel like you were talking right to me…” 🟧 Comment 𝗜𝗡𝗦𝗜𝗚𝗛𝗧 and I’ll drop the exact angles we’re using that make buyers lean in 𝗯𝗲𝗳𝗼𝗿𝗲 the sales call ever happens.

𝗪𝗲’𝘃𝗲 𝗮𝗹𝗹 𝗽𝗼𝘀𝘁𝗲𝗱 𝘁𝗵𝗲 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗽𝗶𝗰 𝗮𝗻𝗱 𝗵𝗼𝗽𝗲𝗱 𝗶𝘁 𝘀𝗽𝗮𝗿𝗸𝗲𝗱 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴. But let’s be real… Most folks in our feed aren’t sitting around dreaming about roof pitches and door placement. They’re thinking about 𝘄𝗵𝗮𝘁’𝘀 𝗻𝗼𝘁 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 in their life right now: 👉 No space for tools 👉 Kids doubling up in rooms 👉 A project that keeps getting delayed 👉 Stuff getting ruined in the weather And when all they see from us is 𝘄𝗵𝗮𝘁 𝘄𝗲 𝗯𝘂𝗶𝗹𝗱 — without 𝘄𝗵𝘆 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 — they scroll right past. Here’s what started changing things for us: We quit trying to impress with features. And started connecting with the moment our buyers were actually 𝗹𝗶𝘃𝗶𝗻𝗴 𝗶𝗻. That’s when we started hearing: “I feel like you were talking right to me…” 🟧 Comment 𝗜𝗡𝗦𝗜𝗚𝗛𝗧 and I’ll drop the exact angles we’re using that make buyers lean in 𝗯𝗲𝗳𝗼𝗿𝗲 the sales call ever happens.

In the aftermath of a school tragedy, what schools need most isn’t a sales pitch; it’s space, empathy, and genuine support. Our latest blog explores how schools can tell the difference between opportunistic outreach and true partnership. 💡 Read how empathy builds trust: https://hubs.li/Q03RmVrk0 #SchoolSafety #SaferSchools #CampusSafety #EducationLeaders #K12Leadership #SalesEthics

🔖 Why should lockers & cubbies be labeled? Because a simple label can do so much more than organize—it boosts efficiency, sparks creativity, helps with introductions, and even gives students a stronger sense of belonging. Check out our full guide here 👉https://lnkd.in/g9UED_iP #ClassroomOrganization #TeacherTips #ChromaLabel

In our latest blog, we spoke with Assistant Principal Lindsay Kimbrough, who shared how East Kentwood High School partnered with Tassel to make sure every graduate’s name is pronounced correctly and every story is honored. “You only get one shot at saying a kid’s name right,” Lindsay said. “What’s in a name? Everything, for that family who’s listening for it.” From digital name cards to student-led video production, East Kentwood’s graduation proves what’s possible when technology is designed around the graduate experience. Read and listen here: https://lnkd.in/gKfpAVt7

I’m on a 10-day motorcycle trip through six national parks, and while riding through Williams, Arizona (the Gateway to the Grand Canyon) I started seeing a series of old-school roadside signs with quirky rhymes. At the end? Burma Shave. Turns out, it was an iconic advertising campaign from the 1950s, a shaving cream brand that used sequential highway signs to stand out. And here’s the wild part: they’re still doing it, decades later. Sometimes, old techniques still work. It’s easy to chase the newest tools or trends. But often, it’s the “throwback” moves, like picking up the phone and having a real conversation, that build the deepest trust and move the needle. So what’s your version of Burma Shave? What timeless tactic could you bring back to spark interest and stand out? #BusinessLessons #BurmaShave #MotorcycleTrip #LeadershipMindset #WilliamsArizona #GrandCanyonGateway #Route66

IPSA Kind Of Magic looks at how the Local Land Charges (LLC) Register is transforming the way property information is delivered. Hosted by Gareth Wax and joined by Hamish McLay and returning guest Valerie Bennett, this week’s discussion explores whether the digital rollout really is the breakthrough many are hoping for, or if there’s still a way to go before we see the full benefit. For decades, local land charges have been managed by local authorities – often on paper, microfiche, or early computer systems. Each council had its own way of storing and supplying data, which meant variable turnaround times and differing costs.  Now, HM Land Registry (HMLR) is seeking to simplify the process by taking over the Land Charges element of Local Authority searches and combining that information into one digital system – the national Local Land Charges Register. The idea is straightforward: create a single digital home for all local land charge data in England and Wales. That means information about restrictions, conservation areas, planning conditions, and other registered charges can be found quickly and consistently.  Yet it’s important to keep perspective. The digital register only covers the Local Land Charges component, not the full suite of local searches such as the CON29R. Those additional searches still rely on each council’s systems, and turnaround times can vary widely. Some authorities continue to face weeks-long backlogs even as others move ahead with digital access. There are also questions around data consistency. Converting years of legacy records into a single format is no easy task, and variations in local record keeping can cause problems. The system’s accuracy depends heavily on how carefully those older records are checked and imported. Still, the benefits are clear. In areas that have migrated, searches are faster, more affordable, and easier to interpret. Standardised formats mean fewer misunderstandings for conveyancers, and that consistency helps reduce transaction friction. Greater transparency also supports the government’s wider goal of making key property information available earlier in the buying process. For those working in searches every day, this digital path represents real progress, even if it’s being travelled one council at a time. The shift from local paper archives to a national online platform is a major change, and as with all big changes, the real test will be in how well it integrates with the wider conveyancing process. When the system works, it offers faster access and greater certainty. Yet for now, the job is far from done – and local expertise remains as valuable as ever. Never miss an episode of Spilling the Proper-Tea. Subscribe to our YouTube channel to catch or watch live: https://lnkd.in/ex6FgCG8