This week, ATRESMEDIA, one of Spain’s leading media groups, hosted the fourth edition of Metafuturo, an event that brings together experts and thought leaders to reflect on the future of society. As part of the program, Jorge Irizar, Global COO and CEO of Havas Media Network España, sat down with journalist Marina Valdés Valiente to share his perspective on the impact of AI in the communication and marketing industry. During the conversation, Jorge explored the evolving role of agencies and the challenges brands face as they adapt to this new technology. "AI should help us build meaningful relationships in this algorithm-driven world. It is transforming how we connect with advertisers. As an agency, our role remains essential: we are always striving to find the best solutions for every brand. The challenge is to grow together and stay relevant, guiding clients through every strategic decision." Watch the full interview (in Spanish) here: https://lnkd.in/e2r9D8gZ #AI #HavasProud
