Google Search Central’s Post

We're happy to announce a new capability to the Search Console Performance Report: the branded queries filter. https://lnkd.in/dBXcW9_6 This new feature is designed to help analyze the queries driving traffic to your site by automatically differentiating between branded and non-branded queries. Read more in our blog post

  • graphical user interface, text, application, chat or text message
Giovanni Luca L.

Ideatore e Conduttore del Podcast sul Made in Italy “A Biz Story”. Media Consultant & Digital / Content Advisor con 28 anni di esperienza. Aiuto aziende a crescere con soluzioni su misura e data-driven.

1d

Still Waiting the AI OVERVIEW / AI MODE data...

Matthew Mellinger

Co-Founder @ SEO Gets (Best Free GSC Tool)

1d

Last three updates. 1. Topic clustering 2. Annotations 3. Branded filtering Hm… looks familiar. Probably confirmation bias but wondering if they are keeping an eye on SEO Gets. 😅👀

Darren Goldstein

Senior Growth Marketing Manager | B2B SaaS (Startup & Growth Stages) | Full-Funnel Demand (Creation & Capture) | Global PPC & SEO Expertise | £30M+ Paid Media Managed | Pipeline & ARR Delivery

1d

Love it, long overdue. Next lets get an AI filter to see those items that are triggered by AI.

Yaniv Bar Lev

Head of SEO | Freelance SEO Consultant & Advisor

1d

Love it, but I would have preferred AI overviews and AI mode filters to be rolled out before the branded filter.

Jitender Shakya

SEO Executive | Helping Small Businesses Grow Organically | Grow Your Leads Organically | GMB

1d

Finally Something is happening for SEO's.

Luca Olovrap

Consulente SEO e Formatore Freelance

1d

Thank you, Google, we're loving these new features! 🙏🏻 Now we'd like to get them into API and Looker Studio as well 😁

Mariachiara Marsella

SEO Strategist e Digital Temporary Manager

1d

To me, the most important aspect here isn’t the feature itself, but what it proves, something we already knew: brand is the only real metric. We’ve completely forgotten about direct traffic because we’ve been too busy chasing AI. This update is a reminder that brand strength still drives the most meaningful results.

Brian Ho

Head of AI SEO @ MediaOne Singapore | Brand & Growth Marketing

1d

no need to use custom regex anymore ahhaa

Liam Lesani

SEO Team Lead @Welltopia | Tech SEO @Digikala | Data-Driven Consultant Driving Product-Led Growth

1d

It’s a useful and practical feature, but until now we used to handle it through Looker Studio or BigQuery. However, what we really need now is a section for tracking the AI Overview. things like how many times we were cited, how many clicks we got, and so on😶

Fabio Granata

SEO Director @ Jellyfish

1d

finally.

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