💭 AI Max for Search campaigns allows you to scale AI-driven ad creative without losing control—𝗯𝘂𝘁 𝗵𝗼𝘄? Text customization (one of three AI Max features) generates and tailors ad copy for specific queries that your campaign matches to. 𝗪𝗲’𝗿𝗲 𝗯𝗿𝗲𝗮𝗸𝗶𝗻𝗴 𝗱𝗼𝘄𝗻 𝘁𝗵𝗲 𝘁𝗼𝗽 𝗔𝗜 𝗠𝗮𝘅 𝘁𝗲𝘅𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗺𝘆𝘁𝗵𝘀 𝗼𝗻: ✅ 𝗔𝘀𝘀𝗲𝘁 𝗮𝗰𝗰𝘂𝗿𝗮𝗰𝘆 𝗮𝗻𝗱 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲: Text customization outputs are built from your existing assets like landing pages, existing ads, and keywords to ensure relevancy and factuality. 🔐 𝗖𝗼𝗻𝘁𝗿𝗼𝗹: Don’t like a text customization asset? You can remove assets you don't like from text customization and final URL expansion in Google Ads and Google Ads API. 👁️ 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆: New asset reporting is available to show how your text customization assets are performing against KPIs like spend and conversions, not just impressions. Swipe to see the truth behind text customization, and try it today → https://goo.gle/48ozTvX
Across our agency, we have tested AI Max for several clients; it performed exceptionally well for some, while for others, the results weren’t as strong as we expected. With the new updates rolling out, we are hopeful that performance will become more consistent across all accounts.
Thank for sharing
Inspiring insights, appreciate you sharing this.
AI Max assets are currently considerably weaker than anything we've seen a professional (or even amateur) write. But the increased visibility and reporting tools, as well as keyword expansion, make it usable as long as you don't opt into everything and provide sufficient guardrails. Especially for small businesses, the asset generation just isn't needed at scale. If you're an online store with hundreds or thousands of SKUs, this kind of implementation is much more attractive for testing purposes.
Founder @ Effeo Agency | Paid Media & Content Marketing | Google, Meta & LinkedIn Ads | Performance Growth
18hThe most crucial breakthrough here is the new asset reporting, which finally gives agencies KPI visibility beyond just impressions.