We’ve just released our independent 2025 Forrester Consulting study: The Next-Gen Marketing Platform Imperative! Based on insights from over 300 enterprise CMOs, the research reveals how CMOs are evolving beyond campaign leadership to become architects of AI-driven, technology-enabled growth. Agencies are expected to deliver measurable ROI, expand AI capabilities and integrate platforms more effectively than ever before. How? 🤔 Download the report to explore the ways CMOs and agencies can work together to drive real business impact in an AI-powered marketing ecosystem. ➡️ https://lnkd.in/e4UZmAQt

The Future of Marketing Is Here We’ve just released our independent 2025 Forrester Consulting study — “The Next-Gen Marketing Platform Imperative” Key takeaways: 🤖 CMOs are embracing AI and integrated platforms to deliver measurable ROI 💡 Agencies are expected to drive innovation, integration, and business impact 🌐 Collaboration between CMOs and agencies is critical for success in an AI-powered ecosystem Dive into the full report to see how next-gen marketing platforms are reshaping growth strategies: #Star #Forrester #Marketing #AI #DigitalTransformation #CMO #MarketingStrategy #Growth

Request Your Free Checklist Now: "AI Search Readiness Checklist" Uncover what's holding your website back from ranking in AI search engines. Discover how prepared your business is for the future of organic search with the AI Search Readiness Checklist, a practical guide for B2B marketing leaders who want to stay ahead of evolving search behaviors and maintain visibility as AI transforms how buyers find information. This actionable checklist is designed to help business owners, marketing leaders, and website managers optimize content to appear within AI search results in addition to legacy organic search engines. Download here: https://t.ly/i2QBp

As AI reshapes the business landscape, the role of the CMO is evolving from brand steward to strategic growth architect—ushering in a “Golden Age of Marketing” where data-driven insights meet human creativity. Learn more about these insights from Braze Chief Business and Marketing Officer, Astha Malik: https://lnkd.in/dUeA9HwW

As AI reshapes the business landscape, the role of the CMO is evolving from brand steward to strategic growth architect—ushering in a “Golden Age of Marketing” where data-driven insights meet human creativity. Learn more about these insights from Braze Chief Business and Marketing Officer, Astha Malik: https://lnkd.in/gzrHvvCN

As AI reshapes the business landscape, the role of the CMO is evolving from brand steward to strategic growth architect—ushering in a “Golden Age of Marketing” where data-driven insights meet human creativity. Learn more about these insights from Braze Chief Business and Marketing Officer, Astha Malik: https://lnkd.in/g3-UDqyU

Hindsight shows what worked. Insight shows what’s working. Foresight shows what will. At Surge Advisory, we call this integration Cross-Sight, combining the three temporal perspectives that define strategic clarity and sustainable growth. For clients like Binyan Studios, that meant reframing AI from a production tool to a brand-building catalyst, expanding their market influence, and asserting their leadership position by shaping a new narrative for their industry. In this 60-second episode from our Financial Power of Brand series, Serg.ai — our proprietary AI strategist built with GAS Marketing Automation — explains how to fuse hindsight, insight, and foresight to lead the market instead of chasing it. 🔗 Click the link in the first comment to enquire about developing your Cross-Sight strategy. #FinancialPowerOfBrand #Foresight #Strategy #Innovation #BrandLeadership #AIAgents #SurgeAdvisory #GASMarketing

𝐊𝐞𝐲 𝐬𝐤𝐢𝐥𝐥𝐬 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬 𝐬𝐡𝐨𝐮𝐥𝐝 𝐝𝐞𝐯𝐞𝐥𝐨𝐩 𝐢𝐧 𝐭𝐡𝐞 𝐧𝐞𝐱𝐭 5 𝐲𝐞𝐚𝐫𝐬 Marketing is evolving faster than our playbooks. Here are 5 skills that I believe will define the next generation of marketers: 1. AI fluency – Knowing how to ideate, analyze, and optimize with AI tools. 2. Data storytelling – Turning metrics for growth and movement. 3. Community-led engagement – Beyond campaigns, building ecosystems for better reach. 4. Strategic agility – Pivoting fast in dynamic industries like IT & Product Engineering. 5. Cross-functional leadership – Marketing today influences everything from sales to CX. 💭 Which of these are you mastering for the future? #MarketingLeadership #CareerGrowth #FutureSkills #DigitalMarketing

AI is reshaping how brands connect, create, and deliver value. 🤝 Rachel Thornton, Adobe Enterprise CMO, explores how a solid data foundation and a culture of experimentation allow marketing teams to scale personalisation, unlock efficiency, and amplify impact – reshaping the entire marketing value chain for greater agility. https://ow.ly/LoKI30sQux5 #DataDriven #ValueChain

A great session this morning at the Digital Marketing for Financial Services Conference, where Jacob Holtgrewe and Chris Hummel's conversation centered on the evolving intersection of data, AI, and modern marketing. A few takeaways stood out: - Building a robust “data spine” is foundational. Without the right connections and setup, organizations spend more time fixing issues than driving strategy. Integrated marketing, bringing together paid, owned, earned, and shared channels, relies on connected ecosystems and real-time optimization, powered by data and technology. - Content remains the connective tissue. Delivering the right message, in the right format, at the right time, is only possible with deep institutional knowledge and agile content creation tools. - AI is transforming workflows, from automating campaign briefs to accelerating content ideation and analysis. Early adoption in content and research is already yielding measurable gains. - Success hinges on cross-functional collaboration, breaking down silos, and ensuring technology platforms “talk” to each other. - The shift to quality over quantity in engagement, especially as AI search changes the customer journey, means organizations must rethink KPIs and leverage every touchpoint. The path forward? Start small, focus on quick wins, and invest in foundational technology and processes that enable agility, collaboration, and data-driven decision-making. The future belongs to those who can seamlessly orchestrate people, content, and technology. #DigitalMarketing #AI #ContentStrategy #MarTech #MarketingTransformation