Flutter joins European Safer Gambling Week, highlights Play Well strategy

This week colleagues across Flutter are recognizing and taking part in the European Gaming and Betting Association (EGBA)’s European Safer Gambling Week – a time for the industry to come together, share insights and drive progress in responsible play. Our Play Well strategy is centred on that goal. It’s about giving every customer tools, data and support to play responsibly. In 2024 we invested $139 million in Play Well initiatives, and our ambition is for 75% of customers to be using a Play Well tool by 2030. Here’s what’s happening across the Group this week: - Flutter International will host a townhall where brand CEOs share best practices and insights on how their teams are advancing our Play Well goals.    - The Global Play Well Offsite will bring together Responsible Gaming leaders to strengthen collaboration across markets.    - A Lived Experience panel with EPIC Global Solutions will demonstrate to colleagues how impactful education drives real progress.    - Flutter’s Central & Eastern Europe Play Well Day will share progress across the region to facilitate meaningful development..    - Sustainability Reporting Manager, Ryan Heslop will join an EGBA webinar on how to turn data into action when measuring what works in plater protection.  Collaboration is how we make meaningful progress – both within Flutter and across the industry – and this week is an important moment for it. #PlayWell #ESGW25 #ResponsibleGaming #PositiveImpactPlan #ChangingTheGame