When the National Football League (NFL) came to Dublin, Paddy Power made sure it left a mark From immersive fan experiences to digital activations that captured the game's energy, Paddy Power brought the wit, creativity and fun it's famous for - connecting with NFL fans in an entirely new way. As the NFL's official partner in the UK and Ireland, Paddy Power has seen fan participation strengthen throughout the season across both the Dublin and London NFL Series - with strong engagement levels that underline Paddy Power's unique ability to blend sport, culture, and entertainment seamlessly. These moments reflect what the Flutter Edge is all about: taking global passion points and making them resonate locally, powered by brilliant teams who know how to make fans feel part of the action. A huge shout-out to the Paddy Power teams behind this incredible campaign for showing, once again, how to entertain - and bring fans closer to the game. Read more about how our brands delivered the NFL's historic game: https://lnkd.in/eakAiUF4 #ChangingTheGame #PaddyPower #NF
Impressive stats but of course, we’d expect nothing less from Paddy Power.👏👏👏