Fetch’s Post

Crummy ad verification tools have real consequences for businesses: 30% of marketers experienced a loss of customer trust or customer churn 26% suffered a measurable decline in brand sentiment How can businesses avoid these pitfalls? We explore the next era of verification in our just-released HUMAN’s Iris Report. Download it here.

Winning brands are focused on building genuine brand love 💝 They're creating communities, offering exclusive access, and rewarding customers for their engagement, not just their purchases. They're making people feel like part of something special. As our Digital Strategy Lead, Manuela, puts it – the companies that adapt to this new reality are the ones that will win. But how do you make that leap? In our new white paper, we detail the strategic shift from a simple loyalty program to a profitable growth driver built on true brand love. Download your copy to find out how to build a program your customers won't want to leave: https://lnkd.in/eX4eMTpu #NETCONOMY

🚀 Exciting insights on the evolving landscape of digital marketing! 📊 The latest article dives into the importance of adaptive strategies in an ever-changing market, emphasizing data-driven decisions and personalized customer experiences. If you’re looking to stay ahead of the curve and enhance your brand’s online presence, this is a must-read! Read more to discover actionable tips that can transform your marketing game! #DigitalMarketing #MarketingStrategies- Full:https://lnkd.in/d-f4C6f4

𝟭𝟭.𝟭𝟭 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 are everywhere but are they really 𝘄𝗼𝗿𝘁𝗵 𝗶𝘁? 🎯 Every company, from giants to small players, is running them. The banners, the discounts, the slogans… almost identical across the market. But as an outsider observing the trend, I can’t help but wonder: Are these campaigns truly delivering value to consumers, or just creating noise? It’s a classic ‘𝗺𝗲-𝘁𝗼𝗼’ model in action: hype copied without considering real consumer satisfaction. 𝗪𝗵𝗮𝘁 𝘀𝘁𝗮𝗻𝗱𝘀 𝗼𝘂𝘁: ●𝗛𝘆𝗽𝗲 ≠ 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: Many campaigns promise excitement, but delivery delays, stock shortages, and poor service are common. ●𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗳𝗮𝘁𝗶𝗴𝘂𝗲: The initial thrill of 11.11 is fading. People scroll past without stopping, skeptical, bored, sometimes frustrated. ●𝗢𝗿𝗶𝗴𝗶𝗻𝗮𝗹𝗶𝘁𝘆 𝗶𝘀 𝗿𝗮𝗿𝗲: Everyone chases clicks and visibility, but few focus on long-term trust and loyalty. Chasing trends may bring short-term attention, but true impact comes from keeping promises, delivering value, and creating experiences people actually remember. #11_11Campaign #ConsumerBehavior #MeTooMarketing #MarketingInsights #BrandStrategy #CustomerExperience #DigitalMarketing #MarketingLeadership #ObservationalLearning #BusinessTrends

Your brand fails because you confuse motion with progress.  You: - Edit bids daily.   - Change budgets based on emotion.   - Judge results before enough data exists to mean anything.  That’s short-term thinking disguised as “optimization.”  This is how my process looks: I collect data for a week before touching a thing.   I let campaigns breathe so patterns can form.   Then I adjust - slowly, intentionally, and based on evidence.  And if my store has a strong lifetime value, I don’t mind taking a small loss upfront. Because I know profit comes later. You don’t need more changes or moves.  You need to be calmer and collect data to optimize.  Play long enough to let the numbers tell you what to do.  

The Perspective: The sale is over. Now what? While everyone’s busy comparing GMV and dashboards, the smartest brands are already moving on, not just to 12.12, but to something deeper: trust. The post-11.11 landscape isn’t about who shouted loudest. It’s about who stayed consistent when the noise faded. We’re in an era where people crave honesty more than offers. They’ll scroll past a sale, but stop for something that feels human. So, if you’re planning your next campaign, maybe start there. Ask not just what will make them buy, but what will make them believe. The future of marketing isn’t one-day hype. It’s everyday relevance. #Beyond1111 #BrandTrust #MarketingCulture #LeadershipInAdvertising #Ecommerce2025 #StoryDrivenBrands

Brand is measurable now. And that changes everything. For a long time, brand lived in the “trust us, it’s working” category. Now we’re seeing smarter teams do more than guess: - Dashboards like Northbeam and Triple Whale are making brand impact visible - Attribution models are evolving past last-click logic - Performance marketers are learning to optimize for perception, not just clicks This shift isn’t about spending more. It’s about seeing more. And for brands who get it right, that visibility becomes a competitive edge.

Brand is having a renaissance. Not the fluffy kind. The measurable kind. Dashboards like Northbeam and Triple Whale are changing how marketers think. Not just about performance, but about perception. Not just what drove the click, but why someone trusted you in the first place. We’ve been watching this shift and building strategies that treat brand like the asset it actually is. Not a vibe. A driver.

If your digital agency suggests using fake reviews to improve your rankings, you're likely facing significant problems. Integrity and authenticity should be at the core of your marketing strategy! 💡✨ Let's build trust with real customer experiences instead. #DigitalMarketing #Authenticity #CustomerTrust #BusinessIntegrity

If your digital agency suggests using fake reviews to improve your rankings, you're likely facing significant problems. Integrity and authenticity should be at the core of your marketing strategy! 💡✨ Let's build trust with real customer experiences instead. #DigitalMarketing #Authenticity #CustomerTrust #BusinessIntegrity