Why a "metrics map" is better than a beautiful dashboard

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View profile for 📈 Dragos Dragusin

CRO Analyst at Catena Media | Advisor at heymavis.ai

🗺️I agree with Dmitry Nekrasov .  I’ve seen this pattern play out multiple times. Without using a structured approach you end up chasing disconnected KPIs. Having a clear "metrics map" (Result → Components → Drivers) solves a significant problem : dashboards that show many metrics but can't explain how they connect to outcomes. For reference: "Metrics map" is similar or relates to what other people call a "metric tree"/"measurement framework". If someone can’t trace a metric back to business results, it’s time to map before you visualize. I have seen people that think they need better dashboards that are more beautiful. In reality, they need better logic. Structure first, visuals second. Simple but not always done. We could take this a step further incorporating leading/lagging indicators with set thresholds for early warnings (and where relevant assigning ownership to each element in the metrics map). For instance, in a conversion funnel map, assign a team lead to monitor drivers like page load time (a leading indicator), with predefined health corridors—if it exceeds 3 seconds, it triggers an alert to prevent outcome dips in results like overall CR. This evolves the static map into a proactive steering tool, fostering accountability and faster decisions. #Analytics #CRO #DataStrategy #DashboardDesign #NorthStarMetric #GrowthAnalytics

View profile for Dmitry Nekrasov

Co-founder @ jetmetrics.io | Like Google Maps, but for Shopify metrics

3 dashboard types – 1 foundation: the metrics map Most dashboards are built backward. Teams start with visuals – not with logic. But before you decide how to show something, you need to know what you’re actually showing and why. There are 3 types of #dashboards – and each one starts from a different question: Diagnostic: Why did something change? Operational: How is the process running? Exploratory: What patterns can we find? No matter which one you build, the foundation is the same: the metric map. It connects metrics into a structure of Result → Components → Drivers and makes your dashboards logical, not just visual. #metricsmap

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Dmitry Nekrasov

Co-founder @ jetmetrics.io | Like Google Maps, but for Shopify metrics

1mo

Thanks for this, man!

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