We’ve come a long way since 2012 — and we’re just getting started. 💚 What began a single daily fantasy sports product has evolved into a dynamic suite of offerings, including Sportsbook, Casino, Horse, and, most recently, Jackpocket, our lottery courier app. Each milestone represents not just a new product, but a step forward in redefining the way fans experience the games they love. Growth is more than expansion; it’s about innovation, exploration, and always asking what’s next. We continually push boundaries, explore new technologies, and find innovative ways to enhance the player experience. https://lnkd.in/ejVYs53i
Wait 'till you see what's next 🤩
Great products, have followed them for years!
They only cater to losing bettors. If you show any signs of being sharp, they will either kick you out or limit, you to next to zero action. Legislation needs to catch up
DraftKings’ product evolution is the perfect snapshot of what’s happening across the iGaming industry right now. Fantasy became its own category. Sportsbook became its own category. Casino became its own category. Horse, Lottery, Golden Nugget…each one a new vertical. And every new vertical needed its own brand identity. This is exactly the shift happening now in Live Gaming, Live Casino and real-time interactive betting. Every new vertical becomes a category. Every category needs a name. And naming is no longer cosmetic - it’s strategy. Short, clean, category-defining names are becoming the foundation for next-gen betting brands. That’s why category domains like AFR.bet, ESP.bet, GLF.bet, GPX.bet, LIVEGAMING.bet, AOVIVO.bet, WANTED.bet are not “just domains” - they are brand positions. The next wave of operators, stream-first casinos and live gaming studios will be built on names with this level of clarity.
I remember you when… ;) Congrats DraftKings Inc. on such a great and successful growth path!!
Diversifying the product offering! 👏
Reignmakers, we hardly knew ye
Student at Manning School of Business, UMass Lowell Operations & Marketing Growth
1dWow this is incredible. I would love to talk to someone about a internship/co-op opportunity if those are present!