What if we treated change the way we treat great products: designed with intention, tested with users, and built for real adoption? Our very own Ellen McGirt talks with Phil Gilbert on how IBM reinvented itself through design, and what it means for leaders navigating change, creativity, and the AI future. Read more on Design Observer. Link in comments. 👇
IBM's design transformation with Ellen McGirt and Phil Gilbert
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Read more: https://designobserver.com/no-mandates-only-opportunities-ibms-phil-gilbert-on-rethinking-change/