In a moment defined by automation and “instant everything,” the real competitive edge for brands may be the one thing technology can’t replicate: humanity. In her new essay for Design Observer, Kim Devall, Creative Director at Bindery, argues that craft, taste, and the small, imperfect decisions made by real people are what give creative work its power. It’s a reminder that while tools can accelerate output, they can’t manufacture meaning, and meaning is what makes audiences stay. A smart, resonant read for anyone working in branding, design, or creative leadership. Read the full essay on Design Observer. Link in comments.
Why humanity is the key to creative work in an automated world
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Read more: https://designobserver.com/the-most-disruptive-thing-a-brand-can-do-is-be-human/