Salespeople are the hardest people in the world to interview.
And if you’ve ever had to hire one, you’ll know exactly why.
I’ve interviewed a lot of salespeople over the years. And let me tell you… salespeople are the hardest people to interview.
Why?
Because the good ones are really good at selling — especially selling themselves.
So how do you know if someone can sell your product, not just themselves?
Here’s what I’ve learned:
✅ Take everything with a pinch of salt.
Numbers can be “massaged.” Stories can be polished. Don’t get dazzled by how much they say they sold, most of it can’t be verified anyway.
✅ Watch how they handle silence.
I always include an awkward pause or two. If they can’t handle the silence and rush to fill it, they’ll do the same thing on a sales call.
✅ Notice if they talk too much about themselves.
If the interview is all “me, me, me,” guess what their sales calls will sound like?
✅ Pay attention to curiosity.
Do they ask questions? Are they genuinely interested in your product, your customers, your team? Curiosity is the most underrated sales skill there is.
✅ Check the ego.
Overconfidence might look impressive, but it’s dangerous. You want someone who represents your company’s values, not just their own.
✅ Always, always check references.
It’s amazing how many people skip this. Speak to at least one or two people they’ve worked with before. You’ll learn more in five minutes than an hour-long interview.
Salespeople are often the first true impression of your business, the energy they bring will reflect your values out in the world.
So yes, hiring salespeople is tough.
But if you stay curious, stay calm, and stay silent a little longer than feels comfortable, they’ll tell you everything you need to know.
Career Coach. I help professionals discover their career path and land their dream job with confidence.
2wThe fortune's in the follow up!