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#Microsoft renewals are evolving—how do you know if you're actually prepared? In this Insights for IT Negotiations episode, Adam Mansfield breaks down Microsoft's strategy, from #Copilot adoption trends to the push for early commitments and the rise of consumption-based models. Before you sign on the dotted line, ask the tough questions and maximize your leverage in #ITnegotiations. Take back control of your Microsoft renewal negotiations. Listen here: https://hubs.ly/Q03BQb2R0

Last week I was having an interesting conversation about Microsoft Fabric and how to optimize the workloads. Seems you can max-out the workload and rate optimization options #Microsoft gives us. Since everything is documented separately it is a matter of connecting the dots. That's exactly what I did in this blog. Check it in the first comment!👇

Public Preview - Share Capacity Reservation Groups Across Subscriptions. Are your virtual machine deployments limited by subscription barriers? 📌 Microsoft's Capacity Reservation Groups (CRGs) sharing feature in Public Preview changes the game. What’s new: 💡 Deploy VMs across various subscriptions using shared CRGs 🧩 Combine resources more efficiently between teams within your organization ⏳ Optimize resource planning and allocation without subscription restrictions 🚀 Improve scalability for your workloads while saving costs through better capacity management Previously, CRGs could only host VMs within the same subscription. With this update, Microsoft enables users to manage resources across subscriptions, simplifying operations and boosting efficiency. More information here: https://lnkd.in/du-CwKWv

Support is no longer enough. Microsoft Unified delivers success. In today’s dynamic business environment, support alone is insufficient to drive sustained success. Microsoft Unified empowers organizations to achieve transformative outcomes. When Superbet sought to modernize operations across 1,200 locations, the company partnered with Microsoft Unified to leverage deep expertise and strategic guidance. Through direct access to Microsoft experts, Superbet accelerated its expansion into new markets and executed a seamless transition to Dynamics 365 and Fabric. The Unified approach not only delivered operational improvements and simplified auditing, but also enabled Superbet to reallocate valuable time toward innovation and strategic refinement. This partnership exemplifies how Microsoft Unified delivers measurable business impact—driving efficiency, enabling growth, and positioning organizations for long-term success. For further details on Superbet’s transformation journey, read the full story: https://msft.it/6048t8bda #MicrosoftUnified #DigitalTransformation #DigitalStrategy #MSFTAdvocate

Microsoft’s story is one of the clearest examples of how integration can evolve from a defensive tactic to a long-term ecosystem advantage. What began as bundling in the 1990s became a modern playbook: control the gateway, integrate the workflow, and shape the infrastructure others depend on. It’s not just monopoly behaviour it’s ecosystem orchestration at scale. ⠀ #Microsoft #BusinessStrategy #EcosystemStrategy #DigitalPlatforms #TechLeadership #CompetitiveStrategy #BigTech #ProductStrategy #Innovation #40DB

Most enterprises treat Microsoft licensing as a fixed expense—until someone looks closely. In one review, we found 27% of licenses underused or misaligned to actual roles. That’s not waste—it’s working capital buried in subscriptions. License optimization isn’t about cutting cost; it’s about visibility, accountability, and funding innovation. #MicrosoftLicensing

💬 “Partners who treat Co-op as a rhythm, not a scramble, get the most value.” That’s one of the biggest takeaways from this week’s Patch Tuesday Call. By planning early, aligning with Microsoft priorities, and tracking results, you can: ✅ Use 100% of your available funds ✅ Drive real pipeline impact ✅ Increase future allocations 📈 The more strategically you invest your Co-op, the more Microsoft invests in you. https://lnkd.in/gnmQ6isY Rob Fegan Eddie Bader Sandie Knight John Nicolau #MicrosoftPartners #CoopFunds #PatchTuesday #MarketingStrategy #PartnerIncentives

💡 Missed yesterday’s Patch Tuesday Call? We broke down exactly how to turn your Microsoft Co-op funds into marketing fuel. Here’s what members learned: ➡️ Where to track earned and planned funds in Partner Center ➡️ The 5-step Co-op lifecycle — earn, plan, execute, claim, get paid ➡️ What qualifies (and what doesn’t) for reimbursement Don’t miss future sessions — they’re built to help partners grow smarter and faster. https://lnkd.in/gnmQ6isY Rob Fegan Eddie Bader Sandie Knight John Nicolau #MicrosoftPartners #PatchTuesday #RyzeCommunity #PartnerSuccess

Azure’s 40% growth came as CapEx rose ≈30% YoY to $19 billion, expanding GPU clusters and data-center capacity. Can margins hold under that investment load? An exploration. https://lnkd.in/g9hqZ8Ki $MSFT 🎙️ @DrillDownPod #DrillDownEarnings #Microsoft