We're rapidly moving toward a world where agentic AI doesn't just assist us, it acts for us. Soon, these systems will be able to handle everyday tasks like online shopping, negotiating with retailers and making purchases on our behalf. In this new landscape, staying competitive goes beyond just delivering a great human experience. It's about building platforms that can seamlessly engage with both people and AI agents. Benjamin Wiener dives into these themes in a new blog for the World Economic Forum, explaining why this shift could be a win-win -- freeing people from tedious decision-making while creating new opportunities for those brands that design AI-ready experiences. Read the full blog: https://cgnz.at/6040tR77M
When Agents Become the New Consumers The shift from omnichannel to omnibuyer marks a profound turning point, where intelligent agents, not individuals, initiate choices, compare options and interpret brand intent. This demands that enterprises build systems that are not only efficient but emotionally legible to algorithms that act on human behalf. In this emerging landscape, trust becomes the true competitive currency. Brands that encode clarity, values and nuance into machine readable form will not just keep pace with agentic AI but shape how decisions are made when humans are no longer in the loop.
Compelling vision of how agentic AI will reshape daily interactions and commerce. The shift toward AI-ready experiences feels inevitable. Which capability do you see as most critical for brands to build first to stay competitive? Cognizant
The idea of AI agents negotiating with retailers on my behalf almost makes me worry my coffee habit is about to get power-leveled by a bot with zero impulse control. Soon, the real question will be whether your brand can impress both humans and AI agents—preferably without sending anyone off to buy ten cases of paper towels. If you want your platform to be truly AI-ready, https://www.chat-data.com/ lets you embed intelligent, multimodal agents that interact with users and other agents automatically. With features like real-time product updates, file exchange, and workflow automation, brands can stay competitive and engaging, no matter who—or what—shows up to shop.
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2dInteresting shift, but the real challenge isn’t just building for agentic AI. It’s giving those agents a verified, real-time context to act safely and correctly. Without trust-anchored signals, autonomy scales the risk, not the outcome.