How Agentic AI and MCP are transforming marketing

Marketing has entered a new era: one where AI doesn’t just answer, it acts. In her latest article, our SVP of Marketing, Wanda Cadigan, explores how Agentic AI and the Model Context Protocol (MCP) are changing the game for marketers. 🔹 What is MCP, and why does it matter? 🔹 How can Agentic AI automate workflows across your martech stack? 🔹 What new opportunities (and risks) should marketers prepare for? The next generation of marketing is about orchestrating intelligent systems that plan, execute, and optimize campaigns end to end. Read Wanda’s full perspective here: https://okt.to/qu2wBF CMSWire