Peak season isn’t what it used to be, and traditional year-end surges are now only part of the story. In Part 1 of this new insights video, our Consumer & Retail Sector Leader Pierre-Alain Saclier explains how patterns have evolved. He highlights two main categories: structural peaks, which still follow predictable seasonal cycles but are becoming more demanding—with some companies seeing increases of up to 600%—and situational peaks, which arise from unexpected events such as political decisions, weather disruptions, or sudden shifts in consumer behavior. These dynamics require logistics partners that can scale quickly and pivot across transport modes without disrupting customer expectations – because even well-prepared companies can feel the impact. Watch part 2 tomorrow to learn how CEVA helps businesses stay ready for today’s more complex peak-season landscape. #PeakSeasonLogistics #CEVALogistics #ResponsiveLogisticsforYou