Gmail loses Postmaster Tools, Yahoo gains deliverability insights

💡 New in Yahoo Sender Hub: Insights We’ve launched a new Insights feature to help senders better understand their delivery performance at Yahoo Mail. With Insights, you can now: 📊 View aggregated delivery data for your verified DKIM domains 📈 Track Spam Complaint Rate and Delivered metrics over time ⚙️ Compare trends week-over-week to spot changes quickly Find it under Dashboard in your Sender Hub account, click Activate, and start exploring your data.. This is the first step toward more transparency and actionable insights for senders. More to come soon! 👉 Learn more on our blog: https://lnkd.in/gbAn_enD

Most SMB marketers don’t have enough data to be data-driven. When faced with this situation, remember small samples still tell stories. You just need to learn to listen differently. 🔗 https://lnkd.in/g2SccCck #SMBMarketing #ABTesting #MarketingStrategy

📊 Better data. Smarter performance. Google just rolled out expanded asset and channel-level insights in Performance Max-giving performance marketers clearer visibility into what’s driving results. Here’s what’s now possible: ✅ Break down performance by asset group and creative type ✅ See channel-specific results

You don’t have a lead problem - you have a data problem. 🧠 Every lead, reply, and company record we touch is tracked inside Supabase. Every data point is mapped. Every table is interconnected and constantly updating. If that sounds hard, it is. But it’s also what every enterprise-level company does - because it’s the only way to know what’s going on at scale. By doing so, we can take learnings from the data in real time and make decisions accordingly. Sometimes it’s not about sending more emails. It’s about knowing exactly what’s happening at every layer of your outbound engine. 🚀

Your sending data shouldn’t vanish the moment it crosses an ESP boundary. Most teams are juggling multiple providers — SendGrid for transactional, Mailgun for marketing, maybe SES in the mix too. Each with its own dashboards, event formats, and reputation signals. The result: fragmented visibility. No single view of delivery performance or reputation across your full sending footprint. But it doesn’t have to be that way. With SocketLabs, you can unify analytics, routing, and reputation data across every ESP, domain, and IP — all in one place. - Our Email Relay reroutes traffic intelligently, without code rewrites. - Spotlight analytics aggregates engagement and reputation signals at the sending layer. - Rule Engine gives you fine-grained control over how, when, and where your email is delivered. Because unified visibility shouldn’t stop at the edge of one platform. It should cover your entire infrastructure. Contact us to try it free for 30 days.

Intent data is total bullshit. Here’s why I say that after real usage: 𝟭. 𝗧𝗵𝗲 𝘀𝗶𝗴𝗻𝗮𝗹𝘀 𝗮𝗿𝗲 𝘄𝗲𝗮𝗸 • Built on IP guesses, cookies, and scraped logs • One office can house 200 companies on shared networks • You’re “targeting intent” that might be a neighbor’s browser 𝟮. 𝗜𝘁 𝗿𝗮𝗿𝗲𝗹𝘆 𝗺𝗼𝘃𝗲𝘀 𝘁𝗵𝗲 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲 • 5 years of testing multiple vendors • I closed 2-3 deals total from it • Cost and time spent were higher than the return 𝟯. 𝗜𝘁 𝗰𝗿𝗲𝗮𝘁𝗲𝘀 𝗳𝗮𝗹𝘀𝗲 𝗳𝗼𝗰𝘂𝘀 • Teams chase “hot accounts” that aren’t actually in a buying cycle • Reps waste hours explaining noise to managers What works better right now: • Tight ICP filters • Simple, clear copy • Real conversations at events and face-to-face meetings • Call blocks with a sharp 15-second reason to care If you’re using intent data today, be honest: what’s your closed-won from it in the last 6 months - and was it worth the time?

The secret to truly valuable marketing data? It’s making tech so seamless, your guests won’t even notice it: so they can enjoy the moment and you collect what matters most. - Lightning-fast & seamless journeys ⚡ - Non-intrusive interactions 🤫 - Data that delivers real value 📈 Let guests feel at home and build a rapport.  If they trust you they will give you more insight into their habits and desires.  Your job is to then transform those insights into results! #nextlevelwifi #guestwifimarketing

Everyone wants “Real-Time alerts.” Nobody wants to fix the mess they already made. Funny thing? Most campaigns don’t collapse overnight. They crack slowly and the signs are always there. ✦ Bounce rate inching up ✦ Engagement dipping quietly ✦ Catch-alls creeping back in ✦ Complaints rising just a bit each week These are your early warning signals. Ignore them long enough, and your domain reputation will collapse before you even notice. Smart teams don’t wait for an “alert.” They build feedback loops inside their workflow. → Validate data before every send → Score catch-alls and watch deliverability trends → Track sender reputation weekly → Compare engagement shifts after each campaign Because prevention isn’t automation. It’s awareness. Real-time isn’t about reacting faster, it’s about not needing to react at all. P.S. The strongest campaigns aren’t the ones that scale fastest. They’re the ones that never break in the first place. 🔔 Follow for actionable insights on email performance and data quality. ♻️ Repost to help more marketers catch problems before they start.

I saved almost $400 by negating one search term. Here’s how I found it: → Downloaded the 65-day Search Term Report → Built a pivot table to combine data across campaigns → Added impressions, clicks, spend, sales, CPC, ACoS → Sorted by spend, descending → Filtered for zero sales And there it was. → 52 clicks → $373 spent → Zero sales → Spread across multiple campaigns I never would’ve caught it without rolling up the data. No filter. No automation. Just a pivot table. Negated the term. Reallocated the budget. Cut the waste. One term. Five minutes. $373 saved. When was the last time you checked for non-converting terms across all your campaigns?