Bosch USA’s Post

I had the opportunity to present to the Automotive Press Association yesterday, where Jamie Butters from the The Wall Street Journal led a great discussion on key industry topics.   A few takeaways on where mobility is headed and how we’re building for it:   • AI-driven cockpit, beyond rules: We’re moving from scripted, rules-based features to experiences that learn driver preferences including comfort settings, assistance cues and parking. The cockpit becomes truly personal. More to come at #CES2026.   • AI Extension Platform: Not every vehicle program can move to a new electrical architecture overnight. Our platform helps bridge that gap, adding modern AI features without a full redesign.   • AI for people and for business growth. We’re using AI to support our teams and open new revenue opportunities. The focus is on practical, real-world impact, not just experimentation.   • Supply chain resiliency with regional strength: Localization is important, but so is building a balanced and resilient supply network. When we have certainty, we can invest with confidence.   • Pragmatic progress on autonomy: Level 2+ driver assistance is here now and remains a major opportunity to enhance safety and comfort.   • Electrification with flexibility: The future market will blend ICE, hybrid and BEV powertrains, and we’re engineering for all paths on that multi-lane highway. Looking forward to continuing the conversation about the future of mobility at CES; whether it’s at our press conference, on the show floor, or at one of the many events that week.