Basta Boatlifts’ Post

If you usually say this… try a different approach instead. We believe great marketing doesn’t come from buzzwords. We’ve all heard the phrases: “Let’s make it sexy.” And “Let’s grab the low-hanging fruit.” They sound good in meetings, but they don’t get anyone closer to a clear brief or measurable results. If you want clear, measurable results from your marketing agency, start by simplifying how you talk about it. Because when everyone understands the goal, everyone delivers. #Marketing #MarketingAgency #Campaign #CampaignManagement #ForgeTogether 

💥 Marketing Rule #1: Marketing alone doesn't build long-term sales. That’s one of the biggest misconceptions in business today — thinking that a new ad or promo will automatically drive consistent growth. But here’s the truth: ✅ Sales growth starts with brand authority. ✅ It scales with brand credibility. 📢 Only then do your ads and promotions start working harder. Marketing can’t fix a credibility gap — it only amplifies what already works. If your foundation is shaky, no campaign will save it. If your foundation is solid, the right campaign will scale it. 🧠 This is the mindset behind every strategy we build at OKNO. 🔁 Share this post with your team. 📩 Then head to OKNO Digital to book your free session. Contact us here: https://lnkd.in/eVCZ7Grp #marketingagency #salesgrowth #digitalmarketing

Aligning your marketing campaigns with your operational goals isn't just a best practice—it's a strategic necessity. When marketing efforts run parallel to your business operations, every dollar spent drives measurable impact. But too often, marketing exists in a silo, disconnected from what the business actually needs to achieve. Here's how you can bridge that gap: • Start with clear operational objectives: Are you aiming to increase foot traffic, boost online sales, or improve customer retention? • Develop marketing campaigns that directly support those goals. For example, if your goal is to increase event attendance, focus on targeted local advertising and partnerships. • Use integrated metrics that measure both marketing performance and operational outcomes—like conversion rates tied to sales or service KPIs. Consider a local theater client we worked with: By matching their promotional campaigns with box office goals and show schedules, ticket sales increased by 25% over three months. What this means for your business is simple: marketing becomes a tool that powers growth, not just noise. It ensures your resources and messaging support your overall business strategy. Ask yourself—are your marketing campaigns truly matched with your business goals, or are they working at cross purposes? Making these work together can be your ace in the hole for driving meaningful success. #smallbusinessmarketing #restaurauntmarketing #theatermarketing #eventmarketing #socialmediamarketing #smallbusinessstrategy #stackthedeck

🚫 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗶𝘀𝘁𝗮𝗸𝗲𝘀 𝘁𝗼 𝗔𝘃𝗼𝗶𝗱 🚫 Part 1 We’ve all made our fair share of marketing blunders, but the key is to learn from them! Here are some common mistakes businesses make and tips on how to avoid them: 🚫 𝗡𝗼𝘁 𝗞𝗻𝗼𝘄𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 If you’re trying to market to everyone, you’ll end up reaching no one. Take the time to define your ideal customer and tailor your messaging to speak directly to them. #MarketingTips #MarketingStrategy #MarketingIdeas #BusinessGrowth #BusinessTips

Here's my take: It takes more than ChatGPT to develop a successful marketing strategy. It's still essential to have a team of people who know you well and can ensure that you're speaking to the right audience, at the right time, and in the right places. 🤨

⚡ Break Marketing Out of the Silo Marketing works best when it’s connected. 🔗 ✅ Align with sales language
 ✅ Listen + survey real customers
 ✅ Measure what truly matters
 ✅ Anchor everything to your company’s WHY When marketing reflects purpose, it stops being noise—and starts driving impact. 🚀 #MarketingStrategy #BusinessGrowth #BrandPurpose #CustomerConnection

Most coaches struggle with business functions like marketing. But here’s the truth - you don’t need ads, daily posting or savvy sales tactics to get clients. Here are 5 subtle and low pressure ways to put yourself out there, without feeling like you’re selling or pushing your services all the time. These are simple marketing moves which you can start using right away! Just: ➡️ Pick one platform ➡️ Try one action ➡️ Let visibility work for you Save this post and use it as a checklist! #marketing #getclients #gettingclients #marketingchecklist #selfpromotion #selfmarketing #growvisibility

The Hidden Cost of Bad Marketing Bad marketing doesn’t just cost money. It costs: ⚡ Time you can’t get back ⚡ Momentum that stalls ⚡ Clients who choose your competitors Every dollar spent without strategy is a dollar teaching you the hard way. 👉 Great marketing doesn’t cost. It pays. . #SmartMarketing #BrandGrowth #ROI

The Hidden Cost of Bad Marketing Bad marketing doesn’t just cost money. It costs: ⚡ Time you can’t get back ⚡ Momentum that stalls ⚡ Clients who choose your competitors Every dollar spent without strategy is a dollar teaching you the hard way. 👉 Great marketing doesn’t cost. It pays. . #SmartMarketing #BrandGrowth #ROI