Today, Attain launches an enhanced OutcomeAI, built into OutcomeHQ, to transform live consumer purchase data into real-time advertising intelligence. OutcomeAI delivers plain-English guidance on what’s working and what’s next across the media lifecycle, helping brands optimize in-flight, allocate with confidence, and capture measurable outcomes sooner. “OutcomeAI is more than analytics, it’s anticipatory intelligence. Its AI doesn’t wait for data to settle; it projects what’s coming next. By analyzing millions of real-world purchase signals in motion, it learns the trajectory of consumer behavior and media performance before the market reacts.” – Dominic Bennett, CTO of Attain Explore OutcomeAI's full capabilities here: https://lnkd.in/gnDYnV_u
Attain launches OutcomeAI, an AI for real-time advertising intelligence
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47% of your marketing budget is being wasted right now. You're spending millions on ads. But you have no idea which half is actually working. Sound familiar? Here's the problem: Your customer data lives in 20+ disconnected platforms Attribution is broken across devices and channels You're identifying less than 10% of your website visitors AI tools are making decisions based on garbage data The truth? Without clean, unified, identity-resolved data, you're just guessing. We built LayerFive to fix this. Our AI-powered Customer Data Platform gives you: True multi-touch attribution (not the fake numbers from ad platforms) 2-5X better visitor identification using first-party data Unified view of every customer across all touchpoints Real-time insights that actually drive ROI One client increased ad revenue 72% while only raising spend by 7%. The difference? They finally knew where to invest. Here's what most brands don't understand: Agentic AI is powerful. But it's only as good as the data you feed it. Garbage in = garbage out. Clean, contextual, identity-driven data in = 20-50% better conversion rates. The post-cookie world isn't a threat. It's an opportunity. For brands that own their first-party data. Stop flying blind. Start making decisions based on data you can trust. P.S. If you're spending over $500K annually on marketing and aren't confident in your attribution, let's talk. The insights might surprise you. DM or visit layerfive.com for a demo https://lnkd.in/gZcxRfEh #MarketingAttribution #CustomerData #AI #MarTech #DigitalMarketing https://lnkd.in/g9whbeb7
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Stop guessing. AI tells you exactly where to spend for maximum ROI. Ever wonder if your marketing budget is truly hitting the mark? In the dynamic world of marketing and sales, throwing money at campaigns without clear foresight is like shooting in the dark. The good news? Guesswork is becoming a relic of the past, thanks to advanced AI-driven predictive analytics. At pulsecore.cloud, we've seen firsthand how AI is redefining strategic investment. Predictive analytics goes beyond simple reporting. It leverages historical data, market trends, and even real-time signals to forecast campaign outcomes with remarkable accuracy. This means you can identify which channels, messages, and audiences will yield the highest return before you commit significant resources. Imagine knowing exactly which ad creative will perform best, or which sales approach will resonate most with a specific customer segment. AI models can simulate various scenarios, providing actionable insights into potential ROI for each decision. This isn't just about saving money; it's about making every dollar work harder and smarter. How does this translate to tangible results? Targeted Advertising: Predict optimal bidding strategies and audience segments that are most likely to convert, reducing ad spend waste. Sales Forecasting: Improve accuracy in predicting sales cycles and revenue generation, allowing for better resource allocation in sales teams. Content Optimization: Understand which content topics and formats will engage your audience most effectively, driving higher organic reach and conversion. Implementing AI for predictive ROI doesn't require a complete overhaul. Start by identifying key data points across your marketing and sales operations. Explore readily available AI tools that specialize in forecasting and optimization. Focus on integrating these insights into your existing decision-making processes. The future of marketing and sales isn't about more spending; it's about smarter spending. Leveraging AI for predictive ROI gives you the unfair advantage of foresight, ensuring your efforts are always aligned with maximum business impact. What strategies are you using to ensure your marketing spend delivers predictable returns? #MarketingROI #AImarketing #SalesStrategy #PredictiveAnalytics #BusinessGrowth #PulsecoreInsights
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The browser just became a GTM engine. OpenAI’s Atlas launch, which follows Comet by Perplexity, isn’t another announcement. It’s a fundamental shift. Work, research, optimization, and execution now live in one place. For marketers, this changes everything: • Agents can now run your competitive research, ICP analysis, and ABM prep directly in your browser. • Websites will evolve from static pages → to interactive, conversational interfaces. • Campaigns, content, and targeting will be built and optimized in real time — not across 10 disconnected tools. But the real disruption is on the buyer side. Your next prospect won’t search your website alone, they’ll ask their LLM or let an agent compare, summarize, and recommend for them. That means: • Your website is no longer your first impression - your data is. • Messaging must be LLM-readable, structured, and semantically clear. • Winning visibility now means winning AI context, not just search rankings. In our own GTM motion at Windward, we’re already seeing this shift over the past few months, inbound questions and demo requests often mirror how LLMs describe our value. Buyers are clearly learning through AI before talking to Sales. Atlas just accelerated that reality. The marketing stack is about to split in two: one for humans, one for agents. The new homepage isn’t your website, it’s how AI describes you. How will you adapt your website, campaigns, or GTM for a world where buyers no longer browse, they delegate? #AIMarketing #B2BMarketing #BuyerJourney #AgenticMarketing
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𝐀𝐈 𝐢𝐬𝐧’𝐭 𝐫𝐞𝐩𝐥𝐚𝐜𝐢𝐧𝐠 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬 — 𝐢𝐭’𝐬 𝐫𝐞𝐩𝐥𝐚𝐜𝐢𝐧𝐠 𝐠𝐮𝐞𝐬𝐬𝐰𝐨𝐫𝐤. Every week, I see brands pouring thousands into ad campaigns… And then wonder why nothing converts. Here’s the hard truth: Your ad spend isn’t the problem — your data blindness is. AI isn’t just a buzzword anymore. It’s a performance multiplier — it helps you test 100 ad angles in the time it takes your competitor to test 5. It finds audience patterns that no human could spot at 2AM with a coffee in hand. It shows you why your CTR dropped, not just that it did. The marketers who know how to combine creative strategy + AI automation are the ones stealing the market share right now. I’ve spent the last few months helping brands fix broken funnels, automate their campaigns, and scale their ROAS using smart AI workflows. And honestly? The results are wild. If you’re still guessing your way through Meta or Google Ads… it’s time to rethink how you market. Curious how AI could optimize your ad performance too? Drop a “💗” in the comments or DM me, I’ll share a quick breakdown of how I set up high-converting campaigns with automation.
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AI is here. But are you using it to scale or just to automate? In B2B tech paid media, AI is non-negotiable, but how you use it is everything. At Fox Agency, we're not just experimenting with AI, we're integrating it strategically to drive superior campaign results for our global B2B clients. We believe in a Human-Led, AI-Powered approach: leveraging tools like Google Smart Bidding and Adthena for efficiency, but always ensuring our expert strategy guides every decision. Patrick Fenton, VP of Media - North America, has unpacked the strategic imperatives of AI, including how we're transforming: 🎯 Account Targeting & Segmentation: Achieving next-level precision. 💡 Creative Development: Using AI to accelerate testing and slash CPA. 📊 ROI & Performance Analytics: Gaining a clearer, more accurate attribution picture. He also reveals our 7-Step Framework for maximising paid media performance. Learn more about how we’re balancing cutting-edge technology with strategic oversight: https://lnkd.in/en_sT4im #AI #PaidMedia #Strategy #B2BMarketing
AI: Actual Intelligence
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Imagine testing 20 campaign variations instantly, predicting customer response before launch, and cutting testing time by 90%. As the founder of resonaX.ai, I talk to marketers every day who are frustrated with the speed (or lack thereof) of campaign testing. That's why we built resonax.ai resonaX.ai creates AI-powered hyper-personalized digital twins of your real customers, called Customer Twins, that simulate how your audience thinks, feels, and buys. So, instead of guessing what will work, you can test, refine, and validate your entire campaign virtually. This enables a predictive approach: Speed: Get results in minutes, not weeks. Scale: Test hundreds of variables simultaneously. Savings: Reduce ad spend on underperforming concepts. We’re not replacing human insight...we're giving marketers the ultimate decision-support system. It's about testing 200 variations virtually before spending a dollar on a live ad. This convergence of AI, analytics, and behavioral science is redefining how we approach personalization and campaign confidence. If you’re ready to see how we build these AI twins and transform campaign testing from a risk into a guarantee: 👉 Read the full deep-dive on Digital Twin Marketing and our approach from the link in my comments. and if you wanna try the tool yourself for free (yes, free for 30 days) DM me and i can help you through that. Let me know what you think of this technology. Is your marketing team ready to move from analysis to simulation?
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🔍 The Next-Level Growth Lever: AI-Powered Personalization in Marketing Here’s the honest truth: Generic marketing just doesn’t cut it anymore—not in 2024. Research shows that 80% of consumers are more likely to make a purchase when brands offer personalized experiences (source: Epsilon, 2024). Major players have been leveraging AI for years, but the real story is how accessible these tools have become for small businesses and brands now. Think back to your last interaction with a brand that “just got you”—that wasn’t a lucky guess. With AI-driven tools, even small teams can tap data to deliver unique content, product recommendations, emails, and offers at the right moment, to the right people. Gartner predicts that by the end of 2025, 60% of digital commerce revenue will be driven by AI-led personalization and dynamic content. Action step: Start small. Whether it’s segmenting your email list by behavior or using AI to recommend products on your site, the key is to move from mass messaging to meaningful, real value. This is your competitive edge—don’t sit on the sidelines and watch! What’s one way you’re planning to use AI in your marketing next quarter? Share your experience or vision below. ⬇️ #MarketingStrategy #AIPersonalization #SmallBusinessGrowth #DigitalMarketing #BrandBuilding #Storytelling #MarketingTrends #CustomerExperience (Source: Epsilon, 2024; Gartner Digital Commerce, 2023)
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🔍 **Did you know that nearly 92% of businesses are planning to invest in AI for customer service in 2022**? In 2026, we might not only be saying hello to the era of hyper-personalized customer experience, but also bidding adieu to traditional marketing. Predictive analytics and *AI-generated* content won't just be trendy buzzwords—they'll be the backbone of digital marketing strategies. Here's how: * Prioritize **real-time personalization** of content and ads using behavioral data, not just demographics 📊 * Leverage **AI-powered tools** to auto-optimize your campaigns and improve *efficiency* * Keep an eye on your **metrics**, always striving to improve customer *satisfaction* rather than fixating on conversions alone 💡 Use these insights now to get ahead of the curve! 💼 But remember, even as we embrace automation and AI, the human touch needs to remain at the core of all our marketing strategies 🤗 I foresee a future where AI will not replace marketers, but marketers who use AI will replace those who don’t! 🚀 **Mic-Drop Takeaway:** "In 2026, data won't just inform strategy—it will drive digital marketing. And your ability to harness this power will determine your brand’s success." P.S. 🔮 Which AI-driven marketing tool has given you the most success in 2022? Share your stories below! #DigitalMarketingMatters #MarketingPredictions #AIinMarketing #DataDrivenMarketing #2026Trends **Creative Suggestion:** A futuristic graphic showing AI transforming different elements of the digital marketing process—e.g., content creation, data analysis, personalized customer journeys, etc.
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Wasting budget on AI Max campaigns? Most accounts burn money not because of AI itself, but because the setup is wrong. We use a 10-point AI Max Checklist that fixes wasted spend, improves query quality, and keeps CPA/ROAS stable: 1️⃣ Conversion Actions: Track only Primary conversions, remove soft goals, and turn on Enhanced Conversions. 2️⃣ Bidding Guardrails: Start from your 30–60 day avg CPA/tROAS, never from zero. 3️⃣ Brand Protection: Run Exact Brand separately, add brand negatives in AI Max. 4️⃣ Locations: Target by “Presence only” and exclude irrelevant countries. 5️⃣ Search Partners: Turn off first, add later only if ROI holds. 6️⃣ Negatives: Use account-level lists (jobs, free, wiki, DIY, competitors). 7️⃣ URL Control: Send traffic to high-intent product/service pages, avoid About/Blog. 8️⃣ Assets: Build strong RSAs: 12–15 headlines, sitelinks, callouts, snippets. 9️⃣ Audiences (Observation): Add remarketing + in-market segments for insights. 🔟 Budget Cadence: Follow the 3-day rule: scale +10–20% when hitting goals, cut when missing. Outcome: Less wasted clicks, cleaner queries, and steadier CPA/ROAS. Comment AI CHECKLIST and I’ll send our 1-page setup guide. Or Just Free Audit if you want us to handle it for you. Talk with our Expert +92) 3214463435 Support@Justleadmarket.com justleadmarket.com #AIMax #GoogleAds #SearchAds #PPCStrategy #BudgetOptimization #NegativeKeywords #SmartBidding #savantecommerce #Bologna
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84% of UK marketers use AI daily. The global average? 66%. Something fundamental shifted in British marketing rooms this year. The numbers tell a story of transformation. UK marketers aren't just experimenting anymore. They're integrating AI into core workflows. 86% save at least an hour weekly on data analysis. 76% cut content creation time significantly. Unilever's Beauty AI Studio shows the scale of change. They now create 400 creative assets per campaign. Previously? Just 20. But here's what's really disruptive: 🔍 Zero-click search is changing everything 📊 Google answers questions directly 🎯 Website traffic drops as a result 💰 DTC brands spend 20% of budgets on paid search The efficiency gains are clear. The challenges are real too. Search strategy needs rethinking. Content approaches must evolve. Traditional agency relationships are shifting. Yet UK marketers lead the charge. They're rolling with the punches. The question isn't whether to adopt AI anymore. It's how fast you can adapt your workflows. How is AI reshaping your marketing approach? #AIMarketing #DigitalTransformation #MarketingTrends 𝗦𝗼𝘂𝗿𝗰𝗲: https://lnkd.in/gCtZqGx7
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