Anil K Pandit’s Post

Today’s been interesting in the AI world. Amazon just told Perplexity to remove them from the new Comet AI agent — saying it creates a “degraded experience” when agents make purchases on behalf of users. Perplexity fired back calling it “bullying” and a move to block innovation. On the surface, it’s a product spat. Underneath, it’s the first real skirmish in what’s coming next: The Agent War. The fight over who controls your digital assistant — the user or the platform. Amazon’s not wrong to worry about experience, security, and brand control. But let’s be honest: this is really about who gets to own the customer interface when AI agents start acting for people instead of through platforms. I don’t think this ends with Amazon and Perplexity. This will define how every company interacts with AI-driven customers. Who we build for — the user or the ecosystem — is about to get a lot more complicated. Curious how others see this — do you lean toward protecting the platform or empowering the user? Amazon’s statement: https://lnkd.in/e4wkQ6dn Perplexity’s response: https://lnkd.in/eNNcuvqu

This definitely caught my attention more so than most other AI occurrences. Amazon has reportedly sent a legal threat to Perplexity AI over its new “Comet” agent. An AI shopping assistant capable of browsing Amazon, comparing products, and even making purchases on behalf of users, not just a simple search and returning results. Perplexity says it’s innovation and it surely is right? Amazon says it’s automation disguised as a person, which for them is a big issue. The accusations go beyond simple competition, which is both understandable with both firms near the front of the AI race. Amazon claims Perplexity’s agents are interacting with its marketplace while “posing as human users,” breaching its terms of service. In contrast, Perplexity’s CEO has hit back hard, accusing Amazon of “bully tactics” and arguing that “bullying is not innovation.”. Bullying certainly isn’t condusive to innovation sit it? But Surely Amazon’s Terms of Service should be respected? I mean afterall, I don’t remember the last time iTunes was used to make a nuclear weapon? (If you know you know 😂) At the heart of this is a huge question/issue. Should AI agents acting on your behalf have the same rights as you when using online services or should platforms reserve the right to block/limit the use of them? It’s not just a legal dispute. It’s a fight for the future of agentic AI, which people have all agreed is the direction we’re currently trending in. The kind of AI that can act, not just advise. If platforms like Amazon block these systems, we risk a future where only the biggest incumbents control which AIs get access to digital ecosystems and the startup ecosystem could vanish forever within AI. This is one of the first big tests of what happens when AI agents start behaving like users, and platforms push back. Certainly looking forward to the outcome! #ArtificialIntelligence #AgenticAI #PerplexityAI #Amazon #AIInnovation

Perplexity, an ambitious AI start-up with its browser “Comet”, says it received a legal threat from Amazon over using its AI agents to shop on Amazon’s platform. • Perplexity claims the integration enhances convenience, while Amazon says the experience is sub-par and vertical-platform rules must be respected. • The fight underscores a bigger theme: Who gets to build and monetise AI agents that transact on behalf of users, and which platform wins regulatory or control advantage? • For founders & business leaders this is a warning: platform risk and access control still matter intensely in AI business models. Follow MediaBlizz for more updates in AI tech innovation and business. #Perplexity #Amazon #AIStartup #EcommerceAI #TechConflict #Mediablizz

Amazon's latest move: Threatening Perplexity AI with lawsuits to block Comet users from AI-powered shopping on their site. Perplexity fires back: "Bullying isn't innovation, we won't be intimidated." Is Big Tech scared of smart shoppers? The AI agent war is ON. What do you think - should e-commerce giants control how you shop with AI?

The first AI shopping war has begun — and Amazon just fired the opening shot. Perplexity’s new Comet assistant could browse, compare, and even buy products on Amazon entirely by itself — no clicks, no checkout. Amazon called it a violation of their terms because the bot didn’t identify itself as AI. Perplexity called Amazon’s response “bullying” — warning that this could shape how every future AI agent is allowed to act online. This is more than a lawsuit. It’s the moment platforms start fighting back against autonomous AI. Citations https://lnkd.in/eB8RJkms https://lnkd.in/eVtj3ux3 #AI #Perplexity #Amazon #AgenticAI #Ecommerce #Innovation #ArtificialIntelligence #Automation

🔥 Breaking: Amazon just sent a cease-and-desist letter to Perplexity's AI browser agents — because apparently, AI shopping assistants are the new digital wild west. 🤖🛒 Amazon says, “Stop letting those rogue AI bots buy for you!” But Perplexity fires back: “Hey, these aren’t bots, they're just your AI clone doing your shopping while you binge-watch. Don’t punish the messenger!” 🎭 Welcome to the future of retail: where your AI assistant might get sued before you even finish your online cart. 🛒💥 Meanwhile, Amazon’s busy pushing Rufus, their own AI buddy ready to watch your every click like Big Brother with a shopping list. 👀📋 Is this a corporate power move or just classic tech drama? Either way, watching AI agents battle for your wallet is the only reality show worth following. 🍿🤡 #AI #BigTech #AmazonVsAI #DarkHumor #FutureOfShopping #PerplexityAI #TechDrama #AIagents

Amazon has sent a cease-and-desist letter to Perplexity AI, demanding the removal of its AI-powered shopping assistant, Comet, from Amazon's online store. Amazon claims Comet violates its terms of service by not identifying itself as an agent, while Perplexity argues that its agent acts on behalf of human users and should have the same permissions. Amazon suggests that third-party applications should operate openly and respect service provider decisions, hinting at potential blocking of Comet if it doesn't comply. Read more: https://lnkd.in/e7-Wfirc 📰 Subscribe to the weekly AI Policy Brief: https://lnkd.in/ekKdg9yS #ai #artificialintelligence #ainews #aisafety #airegulations

Amazon vs Perplexity: The first big clash of the AI Agent era 🚨 Amazon has sent a cease-and-desist letter to Perplexity AI, demanding it stop using bots in its new Comet browser, which can autonomously make purchases on behalf of users. This marks a defining moment for the future of agentic AI — who truly controls online interactions: 🧠 The user’s AI agent, or 🏢 The platform hosting the service? Amazon argues it’s about protecting customer experience and platform integrity. Perplexity says it’s about user freedom and innovation. Either way, this could reshape how AI agents interact with the web — from shopping to productivity to automation. The age of AI agents has arrived. The rules are being written now. #AI #ArtificialIntelligence #AgenticAI #Ecommerce #Amazon #PerplexityAI #FutureOfWork Perplexity Amazon

A major conflict is brewing in the agentic AI economy as Amazon blocks Perplexity's AI browser from its platform. Citing a "degraded shopping experience," Amazon's move is seen by Perplexity as "bullying" to protect its ad-driven model. This signals the start of platform wars over AI agent access, a strategic warning for CEOs about new digital gatekeepers. Leaders must now urgently define how their platforms will engage with third-party agents that threaten to disintermediate critical customer relationships and reshape e-commerce. #AIForCEO #EnterpriseAI #AIGovernance. For more articles like this, register to our weekly newsletter: https://lnkd.in/ejYfVBEQ

AI STARTS TO BUY STUFF Plus AI Artists Start Taking Over The Billboard Charts ▶️ Amazon is suing Perplexity AI over its “Comet” browser, which autonomously buys items on Amazon. The suit claims it faked human activity and broke fraud laws. (subscribe below) https://lnkd.in/gy-dBX6T