Anheuser-Busch leads non-alcohol beer market with Michelob ULTRA Zero

Cheers to Innovation in Brewing 🍻 Anheuser-Busch continues to lead the way in the non-alcoholic beer category, with Michelob ULTRA Zero driving 54% of total growth in non-alcohol beer sales this year, according to Beer Marketer’s Insights. With just 29 calories and 0.0% ABV, Michelob ULTRA Zero is redefining what it means to enjoy a beer that fits an active, balanced lifestyle. At Centec LLC, we’re proud to support this industry-wide shift with our DeAlcoTec technology, which enables breweries to produce alcohol-free beers that retain their full flavor and aroma. Our systems use gentle countercurrent distillation under vacuum at low temperatures, preserving the integrity of the original brew while reducing alcohol content to near-zero levels. From aroma recovery to alcohol rectification, Centec’s modular, skid-mounted systems are helping breweries around the world meet growing consumer demand for premium non-alcoholic options—without compromising on taste. As the non-alcoholic beer market heads toward a projected $2 billion in value over the next five years, we’re excited to be part of the journey—bringing precision, quality, and innovation to every pour. #BrewingInnovation #NonAlcoholicBeer #MichelobULTRAZero #CentecTechnology #BeerIndustry #SustainableBrewing #FlavorWithoutCompromise #CentecAutomation #Partnerships

Sales setback for The Boston Beer Co in Q3 🍺📉 After a strong start to the year, The Boston Beer Company has seen its 2025 sales momentum reverse following a tough third quarter, pushing its year-to-date performance into negative territory. 📊 Full results coverage - including downloadable data sets - on Global Drinks Intel: https://lnkd.in/ezyZcEg8 #alcohol #beer #BostonBeer #GlobalDrinksIntel

Can hemp beverages be the growth vehicle the craft brewing industry needs? Riverside Beverage Company in Chattanooga, a new joint venture between Hemp Rolls and Snapdragon Cannabis, recently acquired former craft beer tanks from the now-closed Jekyll Brewing to fuel growth of their THC beverage wholesale business. It's symbolic of a new model of growth for an industry that is struggling to evolve. The company operates in the former Hutton & Smith Brewing Co. production facility outside the city, purchased by the new company. Hutton & Smith wholesale beer will continue to be produced there under agreement, and brands like Crescent Canna (pictured below) are already in production at the facility. Riverside Beverages aims to be a wholesale partner for multiple national and local THC brands, similar to the model Atlanta-based Scofflaw Beverage Co. has successfully leveraged. Scofflaw recently announced that 80% of their revenues now come from making THC drinks for brands across the U.S. #THCdrinks #beverageinnovation #hempbeverages #craftbeer #cannabis

🍻 At Volunteer Botanicals, we are proud to be part of this movement, helping breweries and beverage makers bridge the gap between tradition and innovation. Our work with Riverside Beverage Company in Chattanooga is one example of how forward-thinking teams are transforming existing brewing infrastructure into spaces that can produce functional and THC-infused beverages alongside established beer brands. We are also proud to see Scofflaw Beverage Co., also one of our customers, thriving in this new category. Their growth and success reflect what we have always believed - that breweries already have the creativity, equipment, and expertise to expand beyond beer into the next generation of functional drinks. For many brewers, this is a new venture, but it represents real opportunity. The demand for functional and hemp-derived beverages is growing, and breweries are perfectly positioned to take advantage of it with the right ingredients, technology, and guidance. We are excited to keep supporting this shift and helping more brewers bring new kinds of beverages to life.

Non-alcoholic beer sales in the U.S. have increased by 23% this year, and plenty of entrepreneurially minded celebrities—including John Mulaney, Charlie Sheen, and George Clooney—have piled into the space. Watching the rapid growth of BERO, you can't blame them. The N.A. beer brand co-founded by actor Tom Holland and CPG veteran John Herman first hit shelves in January and is already approaching $10 million in revenue. That trajectory has been “surreal” even for Herman, who brushed off concerns about a bubble in the booze-free space. “This isn’t just a fad that’s going to fade away,” he says. “I don’t think that tidal wave has gotten any smaller. In fact, I think it’s actually growing.” Herman sees this explosion of N.A. beer as part of the longevity boom, which has attracted high-profile investors, such as Daniel Lubetzky. To stand out in the increasingly crowded field, Bero has focused on reaching new sober-curious customers, rather than stealing market share. “If we’re just taking away from Athletic, we’re failing,” says Herman, who adds that more than 80% of Bero customers drink alcohol. “Ultimately, the category needs to grow and scale for it to matter to retailers, distributors, and consumers.” For Inc. Magazine https://lnkd.in/ebxhuPsP

Craft Beer Market is Forecasted at US$ 187.99 billion by 2034 Lead by Heineken Holding N.V., Boston Beer Company Inc., Duvel Moortgat NV, and FIFCO USA https://lnkd.in/e9eTheeA #marketanalysis #marketresearch #marketresearchreports #syndicationservice #pressrelease

Australia’s biggest locally owned brewer Coopers says a growing number of loyal and patriotic drinkers are helping the iconic South Australian company to continue growing its beer sales across the country despite a national decline in beer consumption. Coopers reported annual beer sales of 80.6 million litres in the year to June, up from 78.7 million litres in the previous year. The 2.4 per cent rise, which excludes sales of non-alcoholic and contract produced beer, comes amid a 0.9 per cent contraction of the national beer market. Demand was driven by strong growth for the Dry 3.5 mid-strength low carb variety and Australian Lager – both relative newcomers to the Coopers portfolio. 📌 READ MORE: https://bit.ly/4hBfdUL

Sam Adams launches its strongest-ever Utopias beer with 30% ABV, while global craft beer market grows robustly amid major restructuring at Molson Coors and strategic shifts by AB InBev.https://https://lnkd.in/dJvuYnRY

More Australians are raising a Coopers, with the nation’s largest independent brewery bucking market trends. Coopers Brewery sold almost 2 million additional litres of beer during the past year, despite a contracting national beer market. With total beer sales rising 2.4% in 2024-25 to 80.6 million litres, Coopers continues to strike a chord with drinkers across the country seeking quality, reliability and above all, great taste in their brews of choice. Another strong sales result from Coopers, which was covered by national media in recent days including Sky News Australia (story here: https://lnkd.in/gySseXCq)

Recently, we shared with Belgian media and stakeholders how AB InBev Europe is innovating in no-alcohol beers, from brewing to responsible marketing and offering more choice. 🍺 The story was featured on VRT, the Belgian public broadcaster, that joined our Stella Artois brewery visit in Leuven to explore how we’re investing in the future of no-alcohol beer. Curious to know more? Watch the news report here (Dutch): Verkoop alcoholvrij- en alcoholarmbier fors gestegen, brouwers passen hun gamma aan https://lnkd.in/esUGaYWD 🎥 David De Schutter #Futurewithmorecheers