AMOREPACIFIC’s Post

Amorepacific at APEC - Asia-Pacific Economic Cooperation 2025 in Gyeongju! At this year’s APEC Summit, Amorepacific proudly presented the K-Beauty Pavilion, highlighting 80 years of innovation and R&I excellence. The Pavilion showcased advanced research, technological mastery, and the heritage of our leading brands. From Sulwhasoo’s holistic beauty class to HERA’s AI-powered experience offering customized foundations, lip shades, and live makeup shows, the Pavilion brought the future of K-Beauty to life—blending science, technology, and artistry while showcasing Amorepacific’s commitment to beauty innovation and dermatological science through brands like LANEIGE, IOPE, AESTURA, COSRX, and makeON. Representing K-Beauty among global business leaders was a truly meaningful moment for us. We will continue to shape the future of beauty through innovation powered by science, inspired by nature, and shaped by culture. To learn more, click here: https://lnkd.in/g-X3nCVt #Amorepacific #APEC #APEC2025 #Skincare #Beauty #NewBeauty