𝗦𝗵𝗶𝘀𝗲𝗶𝗱𝗼 𝗕𝗲𝘁𝘀 𝗕𝗶𝗴 𝗼𝗻 𝗜𝗻𝗱𝗶𝗮: 𝗝𝗮𝗽𝗮𝗻𝗲𝘀𝗲 𝗕𝗲𝗮𝘂𝘁𝘆 𝗚𝗶𝗮𝗻𝘁 𝘁𝗼 𝗦𝘁𝗮𝗿𝘁 𝗟𝗼𝗰𝗮𝗹 𝗠𝗮𝗻𝘂𝗳𝗮𝗰𝘁𝘂𝗿𝗶𝗻𝗴 In a major boost to India’s rapidly growing beauty and personal care market, Japan’s leading cosmetics giant Shiseido has announced plans to begin local manufacturing operations in India. 𝗥𝗲𝗮𝗱 𝗠𝗼𝗿𝗲 𝗛𝗲𝗿𝗲: https://lnkd.in/gZkbEWG6 𝘚𝘵𝘢𝘺 𝘪𝘯𝘧𝘰𝘳𝘮𝘦𝘥 𝘢𝘯𝘥 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘦𝘥 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘭𝘢𝘵𝘦𝘴𝘵 𝘯𝘦𝘸𝘴 𝘢𝘵 https://cijtoday.com/ #connectindiajapan #cijtoday #ShiseidoIndia #JBeautyInIndia #LuxuryBeautyIndia #PremiumSkincare #GlobalBeauty #ShiseidoGlobal

📈The New Shape of K-Beauty’s Global Growth K-beauty’s global momentum is still growing — just in new directions. Skincare remains strong, but categories like hair & scalp care, devices, and personal care are gaining real traction. Korean hair-care exports recently hit new highs, with forecasts showing 5%+ annual growth through 2030. Consumers are also choosing products that feel simpler and perform better, which naturally aligns with K-beauty’s strengths in formulation and user experience. At the same time, Korea’s manufacturing and development capabilities are drawing more attention, strengthening K-beauty’s position as a reliable, product-focused ecosystem. The U.S. continues to be a key market. Korean cosmetic exports are up 20%+ YoY, and Amazon now lists 1,200+ Korean brands and nearly 20,000 SKUs, with demand rising sharply during major sales events. We see these changes up close at Buying Square — from our New York beauty pop-up collaborations to wholesale partnerships across global retail hubs. Interest in well-prepared Korean brands continues to grow.✨ If you’re exploring global expansion, we’d be happy to connect. 👉 Brand Partnership Inquiry (https://lnkd.in/gtEcMf_N) #KBeauty #GlobalMarketTrends #BeautyIndustry #KoreanBrands #BuyingSquare

🌍 The Global Rise of K-Beauty: From Seoul to the World K-Beauty is no longer just a trend. It’s a global movement redefining the skincare and cosmetics industry. Here’s how demand is growing across regions: 🇺🇸 United States: Consumers are shifting toward ingredient transparency and innovation — two things K-Beauty does best. 🇫🇷 France & Europe: Premium skincare inspired by Korean routines is gaining trust among beauty professionals and retailers. 🇸🇦 Middle East: High interest in brightening and hydrating skincare, with Korean brands viewed as luxurious yet accessible. 🇧🇷 Latin America: A young, social media–driven audience is fueling rapid K-Beauty adoption. 🇻🇳 Southeast Asia: Korean products dominate shelves, from sheet masks to minimalist skincare lines. At Meskin, we’re proud to bridge Korean beauty brands with global distributors, helping them meet the growing demand with authentic, high-quality products. ✨ K-Beauty isn’t just about skincare. It’s about innovation, trust, and cultural influence that transcends borders. #Kbeauty #SkincareIndustry #GlobalTrade #Meskin #BeautyBusiness #KoreanSkincare #Distribution #B2B

Why has K-Beauty become a global phenomenon, while most C-Beauty brands remain relatively unknown in the West? It’s a question I’ve been thinking about a lot—especially as I’ve followed the global expansion of Chinese brands like Florasis and DOCUMENTS. To explore this further, I sat down with Linn Weilar, founder of Nordic Cosmetics & Healthcare (now part of Orien Trade Group), who has played a key role in helping K-beauty brands succeed in Europe. From cultural storytelling to experiential retail and consumer education, Linn shared some powerful insights that Chinese beauty brands can learn from as they step onto the global stage. Read the full story on Jingzhi Chronicle: 👉 https://lnkd.in/gifxzXkV #CBeauty #KBeauty #GlobalExpansion #BrandNarrative #Skincare #JingzhiPerspective #Florasis #DOCUMENTS

India’s #BeautyIndustry Lures #Global Brands with Cost #Benefits and Rising Luxury #Demand India is #fastemerging as the world’s next #beauty manufacturing hub, attracting global #cosmetics giants eager to tap into a #market projected to quadruple over the next decade. Japanese luxury #skincare and cosmetics company Shiseido is the latest to confirm plans to #manufacture in India as it scales operations, joining peers Estée Lauder and The Body Shop, which are in advanced talks with local #partners to produce #domestically. Ashu Agrawal | Shiseido | Estée Lauder | The Body Shop #BeautyIndustry #Market #GlobalBrands #Skincare

The 1B acquisition of Rhode by elf Beauty is another clear signal that the US beauty market is shifting toward influence driven brands that balance cultural relevance with strong unit economics For marketers in the premium and prestige space this trend reshapes the competitive landscape consumers aren’t just following brands — they’re following founders + values + storytelling What stands out is not the price tag but the playbook behind it tight product assortments disciplined positioning and a digital first engine that converts cultural momentum into commercial scale In North America where Korean heritage brands are also gaining traction this reinforces one truth brands win when they understand how emotional connection community and product credibility intersect Influence creates the spark but repeat purchase still comes from performance #BeautyIndustry #BrandMarketing #NorthAmericaBeauty #ConsumerTrends #DigitalStrategy #PrestigeBeauty https://lnkd.in/gnfkFjXe

Global cosmetics brands eye India for local production amid growing demand. Japanese beauty brand Shiseido is planning to manufacture its products in India. Read More: https://lnkd.in/dg-rXhma #Luxurycruxx #LuxuryConnect #IndiaBeauty #CosmeticsIndustry #GlobalBrands #BeautyMarket #LocalProduction #MakeupTrends

K-Beauty continues to redefine global beauty standards. In 2024, Korea’s cosmetics exports reached an all-time high of USD 10.2 billion, marking a strong rebound from the pandemic years. Export destinations have diversified beyond China to include the U.S., Japan, Southeast Asia, and the Middle East — with Korea now becoming the No.1 cosmetics supplier to the U.S., surpassing France. The dynamic separation among ODM/OEM, brand, and distribution structures has driven rapid product innovation and strong value-for-money positioning — key strengths behind K-Beauty’s global success. Recent market highlights include U.S. trade policy shifts, global M&A activities (e.g., L’Oréal’s acquisition of Dr.G), and the rapid rise of home beauty devices. Our 혜성회계법인 Hyesung Accounting Corporation Market Research Team has analyzed these trends and underlying market drivers in detail. Please see the attached report for more details. Contacts. Chris Chiwook Song E. cwsong@hscpa.co.kr Eunjung Lee McCarren E. ejlee@hscpa.co.kr #RiseWithHYESUNG #GlobalNetwork #PassionForExcellence #BeyondAccounting #KBeauty #MarketResearch #GlobalTrends #KoreanBrands #BeautyIndustry #Kcosmetic #InvestSeoul #InvestKorea

K-beauty isn’t just a fad — it’s reshaping the Australian skincare landscape. 🇰🇷➡️🇦🇺 As Australians become the highest per-capita spenders on Korean beauty outside Korea itself, shelves at Adore Beauty and Sephora are now overflowing with snail mucin, “glass skin” serums and multi-step routines (ABC News). It’s a reminder: consumer demand is shifting toward story + ritual + innovation. Brands that lean into authentic formulations, cultural narrative and experiential marketing will win. As the category grows, collaboration between international IP and local market insight is becoming the formula for sustainable brand expansion. #KBeauty #BeautyTrends #Australia #SkinCareInnovation

This Korean skincare brand spent $180K entering the U.S. They sold just 47 units. Here’s what they missed. Most brands think a big launch means big sales. But the U.S. market is a different beast. Here are 3 brutal lessons from this $180K flop: 1. No Real Brand Story ↳ U.S. shoppers want more than “K-beauty.” ↳ They crave a story, a mission, a reason to care. ↳ Without a hook, you’re just another face in the crowd. 2. Ignored Local Habits ↳ U.S. buyers don’t shop like Koreans. ↳ They want fast shipping, easy returns, and clear instructions. ↳ The brand failed to localize—so buyers bounced. 3. Weak Distribution ↳ They relied on their own site and a few small retailers. ↳ No Amazon, no Sephora, no Ulta. ↳ Without strong partners, you’re invisible. The result? $180,000 burned. 47 units sold. No traction. The U.S. market rewards brands that adapt, localize, and partner up. Copy-paste launches don’t work here. Every dollar spent must build trust, not just awareness. Want to win in the U.S.? Build a story, learn the culture, and get on the right shelves. Otherwise, you’re just another expensive lesson.