💡 “Traffic is a vanity metric if it doesn’t lead to conversions.” Rand Fishkin explains why marketers need to rethink how they measure success in a zero-click world. Instead of obsessing over clicks from platforms, he encourages focusing on influence within search results—even when users don’t click. Key takeaways: 1️⃣ Clicks aren’t the only metric that matters; conversions and sales are the real goal. 2️⃣ Platforms are keeping users on their pages, making traditional traffic harder to capture. 3️⃣ Investing in zero-click marketing - AI Overviews, instant answers, and SERP influence—is becoming essential. Rand challenges SEOs to shift their mindset: AI is secondary, zero-click is the bigger game-changer. 🎧 Watch the full episode in the comments 👇
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