Luke Sheppard’s Post

View profile for Luke Sheppard

I empower Business English coaches to earn more by teaching smarter & enable companies unlock ROI with smarter Business English coaching | Founder @ TeacherTee 🌐

Don’t be the “jack of all trades, master of none.” When I see teachers saying they teach: Business English IELTS TEFL TOEFL General English Exam prep Conversation classes …it screams one thing: “I specialise in nothing.” And when you specialise in nothing? You get paid like everyone else. Your value blends into the noise. You become interchangeable and interchangeable always gets paid the least. The teachers earning £300… £500… £1,000 a client? They don’t sell everything to everyone. They solve one problem for one type of professional, and they become the go-to. Specialists get chosen. Generalists get compared. Being a generalist teacher is why you’re stuck charging generalist rates. If you’re joining next Sunday’s 30th workshop, drop your current niche (or the niche you THINK you want) below. Register here: https://lnkd.in/dmkA5U73 Let’s see where you’re heading for 2026. 👇

  • No alternative text description for this image
Ghasem Razavi

Trilingual Experienced TEFL teacher, Master’s inTEFL, Bachelor in English literature , IELTS, IGCSE and PTE teacher ( Azerbaijani Turkish, Persian and English ), trilingual interpreter

15h

😂 So true, some people are definitely a "jack of all trades, master of none"! But let's not forget the full quote: "A jack of all trades is a master of none, but oftentimes better than a master of one." The real MVPs are the ones who can: · Prep a CEO for a presentation at 10 AM · Teach a killer IELTS essay class at 2 PM · And run a fun, engaging conversation class at 6 PM! Specialists get chosen, sure. But generalists? They're the Swiss Army knives of teaching – adaptable, versatile, and always ready for anything. 🛠️ Maybe they don't charge £1k per client, but they're masters of something even more valuable: survival and flexibility in a crazy world.

Lee Prescott

EFL Professional (CELTA Trainer, DELTA Qualified English Teacher, British Council Certified Agent, course designer, language assessment designer, and e-learning course designer))

13h

In a long enough career driven by a desire for professional development, teachers have the opportunity to build specialisations in each of these because not only are they not mutually exclusive but very often require skills which readily transfer between them. And this is not the same as being a "generalist", rather it's being a true specialist in English language teaching

Shifa Desai

ELT/ESL teacher and teacher trainer

21h

Luke Sheppard is this workshop for Business English teachers specifically? The link contained in this post is "Business English Accelerator."

Like
Reply
Khaled Ahmed

English Language & Communication Specialist | CELTA-Certified Educator | IELTS Expert | Corporate Training & EdTech Professional

19h

Full quote “A jack of all trades is a master of none, but oftentimes better than a master of one.”

Enanga Hanna Lartey

CERTIFIED ESL TEACHER|ACADEMIC MANAGER | IELTS•TOEFL•TOEIC•GMAT SPECIALIST| PROVEN STRATEGIES FOR TOP SCORES

19h

I am an IELTS,TOEFL,TOEIC PREP teacher.

Yasmin Assaf

IGCSE, SAT, AP English Second Language Teacher Freelancing: Copy Writing and Content Writing. Translation Services. Proofreading and editing. Voice-over & Subtitling.

16h

I personally disagree . We,as teachers, are known for our multi tasking,isn’t that right ! And yes we can master those similar skills ,that’s what makes us special 👌😊

Amanda Helen G.

CELTA Qualified PTE Academic Trainer +14 YEARS Experienced English Teacher. Self employed Teacher and Translator in Italy. Ready to relocate for the right job.

15h

I prepare students for English exams as well as what I call “soft English” and academic English. The Exam structures and skills they need to master are essentially the same, so it isn’t a case of being a jack of all trades; it’s about knowing exactly what students need. P.s in 15 years 99% have passed their English language exams. 95% got higher marks than expected, 1% Did not follow my recommendations. 😅

Thomas Roker

Secondary and Tertiary Preparation Teacher - AP Comparative Government & Politics, Entrepreneurship & Small Business, Startups & Innovation, English Language, English Literature, Human Geography and History

15h

You’ve got the quote wrong. It’s “Jack of all trades, master of none, Is oftentimes better than a master of one”. It is attributed to Robert Greene, who was talking about a young William Shakespeare, who had tried making his name as an actor and handyman with set and costume design, had announced he would try his hand at writing plays. You’re right though. Teachers who cast their nets too wide should not be surprised if they catch very few fish. Offer something specific and targeted.

Irena Kuzmina

CEO, Founder at Kyryna Formations

15h

:)))

Like
Reply
See more comments

To view or add a comment, sign in

Explore content categories