Amit J.’s Post

Apple's latest iOS 26 update is dramatically reshaping how brands build relationships with consumers. iOS 26 added new functionality that filters text messages into multiple inboxes (the Main Inbox and a hidden Unknown Sender inbox) based on the sender. The filtering happens even when traditional sign-up methods are used (Reply Y or in-store) because these methods can be openly abused. The impact of filtering is massive: messages that are filtered into the Unknown Sender inbox are seeing average declines of 30-40% on clicks and conversions! The scary part is iOS 26 is only partially rolled out, and as more devices upgrade, we expect to see further declines in traditional SMS based marketing performance. Enter Attentive’s 9x-patented Two-tap™ technology. Two-tap does not see the same declines traditional SMS sign up methods do, because Two-tap™ functions via the subscriber proactively sending the brand the first message asking to be subscribed to SMS marketing. This method of signing up cannot be abused or hijacked like other sign up methods because it relies on physical action on the device, making it a reliable way for messages to persist in the Main Inbox. Timing could not be worse for retailers. With Customer Acquisition Costs (CAC) consistently increasing, and consumers more cautious with spending, maintaining a relationship with customers is more important than ever. Relying on old technology for SMS is no longer good enough. You need to partner with the leader in SMS marketing ensures you will have your messages delivered to your customers where they are increasingly doing most of their shopping, on mobile devices. Read my full perspective on what iOS 26 means for marketers in my latest Forbes Technology Council: https://lnkd.in/dCfeCG52