Most “enterprise AI” tools are still built like consumer apps with an enterprise price tag. They optimize for personal productivity. Single-shot generations. Isolated tasks. Individual convenience. But enterprises don't run on convenience. They run on repeatable processes, governed workflows, and systems that scale across thousands of people. So over the last few months, we rebuilt the agent from first principles. Today, we're launching WRITER Agent – a new design pattern for how AI should operate in the enterprise. It democratizes AI agent creation so teams closest to the work can build and deploy the workflows they run every day, freeing up engineers to focus on the infrastructure that makes it all secure, scalable, and governed. Here's what's different: Playbooks = Your recurring workflows, turned into natural-language templates. The BDR running 50 sequences a week? They can now codify their best process and scale it across the team. The data analyst? They can turn their reporting flow into a reusable pattern. This is how tribal knowledge becomes systematized. Routines = Those playbooks, running automatically. Daily, weekly, monthly – whatever you need. Connectors = Real context from your calendar, CRM, data warehouse. We built our own MCP gateway for this – governed, auditable, enterprise-ready. WRITER Agent actually carries work forward across systems. Personality profiles = Every output sounds like you, not a chatbot. When you're producing thousands of deliverables a week at scale, brand compliance isn't optional. Enterprise controls = Govern web, data, and system access. The pattern is clear: AI won't just assist knowledge work. It will operate it. And for that to happen at enterprise scale, we need the people closest to the work building their agentic workflows. WRITER Agent is available today. The future of enterprise AI isn't about smarter prompts – it's about better tools in the right hands. Link to the full story in comments. Would love to hear how you're scaling AI in your org.
I've been using playbooks for almost every aspect of my work as a PMM -- so excited to see the use cases everyone else unlocks ⚡
Matt Sobel i feel like routine ; playbook is another selling point. any practical example use cases I can share with the client to inspire them?
Great stuff Wasim. I pinged you @
Congrats Waseem
Co-founder and CTO of Writer
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