How to overcome logistics challenges during the festive season

The Future of Festive Delivery: Securing Loyalty from the Air The battleground for festive sales has decisively shifted to Bharat (Tier 2 and Tier 3 cities), which now account for over 60% of all e-commerce transactions. This aspirational market is surging, with order volumes in Tier 3 cities growing by up to 22% Year-on-Year (compared to a slower 2% in metros during the 2024 festive season). Shoppers here are moving beyond value-focused purchases to buy high-Average Selling Price (ASP) items like premium electronics and large appliances. But winning this high-growth market requires more than discounts: it demands guaranteed speed and reliability. Air Freight is no longer just for urgent cargo; it is the infrastructure of premium market access. By committing to air connectivity, you achieve two things your road-based competition can't: 1. Brand Differentiation: You translate speed into trust, converting first-time shoppers into loyal brand advocates who are increasingly digitally savvy, with prepaid payments averaging 60-63% in non-metro towns. 2. Uncapped Growth: You remove the physical logistics barrier holding back your sales potential, tapping into a region projected to account for 65% of all online shoppers by 2030. The market a stopped viewing air freight as an operational & economical headache. The industry has now become a strategic tool for sustainable growth and long-term loyalty in India's heartland. Something, I personally look forward to as a business owner of a air-freight logistics company. Here's a question: How are you using your logistics network to differentiate your brand and build trust in the aspirational heartland? #AirFreight #BrandLoyalty #MarketExpansion #Tier2Growth #RightwaysLogistics

🎉 Festive Season Surge: A Defining Moment for India’s E-Commerce & Logistics Sector 📦🚛 The festive season in India has always been a test of supply chain agility — and this year, it’s even more dynamic. With the recent GST rate cuts boosting consumer sentiment, e-tailers and logistics partners are preparing for record-high demand across categories like appliances, electronics, and FMCG. Key shifts we’re witnessing: ✅ Aggressive capacity expansion – from warehouses and delivery stations to night-delivery networks. ✅ Strategic inventory build-up & dispatch planning as businesses align stock movement post-GST changes. ✅ Deployment of AI-driven demand forecasting and route optimisation to ensure faster and more efficient deliveries. ✅ Surge in seasonal hiring and partnerships to handle the increased freight and last-mile pressure. This synergy between policy reform and operational readiness is a strong example of how logistics plays a pivotal role in enabling economic growth and customer delight. 📈 The festive surge isn’t just about higher sales; it’s about testing the resilience, scalability, and innovation of our supply chains. The winners will be those who can balance speed, accuracy, and cost-efficiency in this high-pressure season. How is your organisation preparing for this festive wave? Let’s exchange insights and learn from each other’s approaches! 🚀 #Logistics #SupplyChain #ETail #FestiveSeason #GST #Warehousing #Transportation #Innovation #CustomerExperience

🎉 Festive seasons test India’s logistics like no other. In 2025, e-commerce and quick commerce players face higher volumes, volatility, and tight delivery promises. Raj Somani, Founder – Linkedlogi, highlights how technology, infrastructure, and structured planning are turning festive challenges into operational advantage, ensuring faster deliveries, lower costs, and happier customers. 👉 Read the full insights here: https://lnkd.in/eyrutf8p #Ecommerce #FestiveLogistics #SupplyChain #3PL #CargoInsights

#Report 🎁𝐈𝐧𝐝𝐢𝐚’𝐬 𝐃2𝐂 𝐟𝐞𝐬𝐭𝐢𝐯𝐞 𝐛𝐨𝐨𝐦 𝐢𝐬 𝐫𝐞𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐟𝐮𝐥𝐟𝐢𝐥𝐦𝐞𝐧𝐭 𝐩𝐥𝐚𝐲𝐛𝐨𝐨𝐤𝐬. ✨According to the latest 𝐄𝐦𝐢𝐳𝐚 𝐅𝐞𝐬𝐭𝐢𝐯𝐞 𝐅𝐮𝐥𝐟𝐢𝐥𝐦𝐞𝐧𝐭 𝐑𝐞𝐩𝐨𝐫𝐭 2025, Tier-2 and Tier-3 cities are now the growth engine of India’s e-commerce surge. 🔹 D2C orders up 60 % YoY this festive season. 🔹 Tier-2 cities lead fulfilment growth, outpacing metros in both order volumes and repeat purchases. 🔹 Rapid rise in regional warehouses and last-mile innovation is redefining festive logistics. 🔹 Brands expanding beyond metros are seeing higher conversion and retention rates. 👉𝐑𝐞𝐚𝐝 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐫𝐞𝐩𝐨𝐫𝐭 𝐨𝐧 𝐡𝐨𝐰 𝐟𝐞𝐬𝐭𝐢𝐯𝐞 𝐥𝐨𝐠𝐢𝐬𝐭𝐢𝐜𝐬 𝐚𝐧𝐝 𝐜𝐨𝐧𝐬𝐮𝐦𝐩𝐭𝐢𝐨𝐧 𝐭𝐫𝐞𝐧𝐝𝐬 𝐚𝐫𝐞 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐈𝐧𝐝𝐢𝐚’𝐬 𝐃2𝐂 𝐥𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞: https://lnkd.in/gkswhv4n Emiza Supply Chain Services Pvt. Ltd. Ajay Rao Anjali Choubey kamal pal singh Prabir Adhikary Anurag Kolachana Lalit Kumar Saraf Dinesh Aggarwal #RetailIntelligence #D2C #FestiveGifting

India’s festive quick commerce demand set to skyrocket 120–140% this season. Blueman Exim News | Mumbai | October 12, 2025 ColdStar Logistics, a leading name in India’s temperature-controlled supply chain sector, forecasts an impressive 120–140% year-on-year surge in online orders during this festive season. The spike is being attributed to a combination of income tax cuts, GST rationalisation and repo rate reductions — all fuelling higher consumer spending across digital platforms. With festive fervour sweeping the nation, quick commerce platforms are witnessing robust demand across categories like frozen snacks, dairy, beverages and packaged foods. ColdStar Logistics’ Executive Director, Sameer Varma, said this upswing reflects not just strong consumer sentiment but also the increasing importance of disciplined cold chain networks that ensure speed, freshness and reliability in deliveries. Last year, brands with digital-first festive campaigns reaped notable gains. This year, ColdStar expects that success will also depend on how efficiently cold chains can meet time-sensitive, temperature-controlled demand across India. Will this festive season redefine how India shops online for fresh and frozen products? 🚀 Information and Images are based on internet-sources. Please verify beforehand. #ColdStarLogistics #QuickCommerce #FestiveSeason2025 #EcommerceIndia #ColdChain #DigitalIndia #RetailGrowth #SupplyChainIndia #exportImport #bluemaneximnews #SafeDigitalIndia #eximnews #Bluemanexime #FollowUs

85% surge in quick commerce orders this festive season that says a lot about how India shops today. People don’t just want discounts anymore, they want speed. E-commerce grew 21%, but instant delivery became the real winner. What surprised me most ? Tier II and III cities drove 58% of festive orders. Quick-commerce is no longer just a metro trend, it’s becoming a small-town habit too. And it’s not just groceries. Healthy foods, beauty, wellness, pharma, even electronics are now being bought on “deliver now” mode. But here’s the catch: this model is expensive. Warehouses, logistics, manpower it’s a tough game to play at scale. Not everyone will survive. Still, for brands, this is a golden chance to reach consumers in those “I need it now” moments. Small packs, smart packaging, and instant availability could decide who wins. My take: Quick commerce is no longer a novelty. It’s becoming part of everyday shopping behavior. Do you think quick commerce will replace regular e-commerce in the future, or will they grow side by side ?

🚚 “Logistics is Simple” – Said No One Who’s Actually Done It 🙃 You’ve probably heard this one: “Logistics is easy. Just move goods from Point A to Point B.” Right. And cooking is just about “boiling water and adding salt.” 🍲 Anyone in Supply Chain & Logistics knows that behind the magical “Point A to Point B” lies the real journey: 🔹 Point A.1: Truck reaches the warehouse, but loading is delayed—labour didn’t show up. 🔹 Point A.2: End-of-month sales push = last-minute orders galore. 🔹 Point A.3: Highway blocked in traffic for 6 hours. 🔹 Point A.4: Customer wants delivery at 6 a.m.… but shares the address only at midnight. 🔹 Point A.5: Consignee cancels midway: “Don’t need it anymore.” 🔹 Point A.6: Festive rush (Great Indian Festival/Big Billion Days) clogs warehouses, shipments get misplaced. 🔹 Point A.7: Non-stop 24/7 working during every month-end, quarter-end & festive season. And that’s all before we even think about “Point B.” Truth is, logistics feels less like moving goods and more like organizing a big fat Indian wedding—guests show up late, catering gets mixed up, music stops mid-performance… and still everyone expects perfection. 🎉 So yes, technically we move goods from A to B. But in reality, it’s A → Z → back to A.3 → via three diversions → after 29 calls → 5 escalations → 2 cups of cutting chai → and a small prayer to drivers. 🚦🙏 Next time someone says “logistics is simple,” I’ll gladly hand them one stubborn driver, a customer demanding hourly updates, and a last-minute order change—then sit back and enjoy the show. 😏 💡 Shoutout to everyone in Supply Chain & Logistics—you’re not just moving goods, you’re turning chaos into commitment. 🎩✨

𝗧𝗵𝗲 𝗴𝗼𝘃𝗲𝗿𝗻𝗺𝗲𝗻𝘁 𝗽𝗶𝗰𝗸𝗲𝗱 𝘁𝗵𝗲 𝗽𝗲𝗿𝗳𝗲𝗰𝘁 𝗺𝗼𝗺𝗲𝗻𝘁 𝗳𝗼𝗿 𝗚𝗦𝗧 𝟮.𝟬, 𝗿𝗶𝗴𝗵𝘁 𝗯𝗲𝗳𝗼𝗿𝗲 𝗜𝗻𝗱𝗶𝗮’𝘀 𝗯𝘂𝘀𝗶𝗲𝘀𝘁 𝘀𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝘀𝗲𝗮𝘀𝗼𝗻. 𝗔𝗻𝗱 𝘁𝗵𝗲 𝘄𝗮𝘆 𝗶𝘁’𝘀 𝘀𝗵𝗶𝗳𝘁𝗶𝗻𝗴 𝗯𝘂𝘆𝗶𝗻𝗴 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝘂𝗿 𝘁𝗵𝗶𝘀 𝗳𝗲𝘀𝘁𝗶𝘃𝗲 𝗰𝘆𝗰𝗹𝗲 𝗳𝗲𝗲𝗹𝘀 𝗹𝗶𝗸𝗲 𝘁𝗵𝗲 𝗸𝗶𝗻𝗱 𝗼𝗳 𝗲𝗰𝗼𝗻𝗼𝗺𝗶𝗰 𝗿𝗲𝘀𝗲𝘁 𝘄𝗲’𝘃𝗲 𝗯𝗲𝗲𝗻 𝘄𝗮𝗶𝘁𝗶𝗻𝗴 𝗳𝗼𝗿. During Navratri, I noticed something we haven't seen in years  ⤷ Real demand, not discount-driven demand 👉 Auto retail hit 1.16 million vehicles in 10 days, up by 34% 👉 E-commerce crossed ₹25,000 crore in GMV within 48 hours. 👉 Apparel, FMCG, and footwear categories doubled volumes in some regions. For founders and MSMEs, it created relief. They had more space and time to focus on sales and margins, rather than spending time decoding tax categories. But I’ve also noticed the flip side in packaging and printing MSMEs, they’re still struggling under the inverted duty structure (18% on inputs, 5% on outputs). Margins thin, cash flow tighter than ever. Still, for most businesses, GST 2.0 did what years of incentives couldn’t  ⤷ It created clarity. And clarity always moves markets faster than capital. 𝗜𝗳 𝗗𝗶𝘄𝗮𝗹𝗶 𝟮𝟬𝟮𝟱 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝘀 𝘁𝗵𝗶𝘀 𝗺𝗼𝗺𝗲𝗻𝘁𝘂𝗺, 𝘄𝗲 𝗰𝗼𝘂𝗹𝗱 𝘀𝗲𝗲 𝘁𝗵𝗲 𝘀𝘁𝗿𝗼𝗻𝗴𝗲𝘀𝘁 𝗰𝗼𝗻𝘀𝘂𝗺𝗽𝘁𝗶𝗼𝗻 𝗾𝘂𝗮𝗿𝘁𝗲𝗿 𝘀𝗶𝗻𝗰𝗲 𝟮𝟬𝟭𝟲. PS: Which sector do you expect to benefit most this festive season?

This festive season, the FMCG engine has revved up 🎯 - thanks to the GST 2.0 led price drop and soaring consumer confidence. Everyday staples and quick-commerce essentials are seeing strong spikes in demand. Want to dive into logistics and shipping strategy insights that help brands keep pace with this surge? Explore key market trends, best practices, and how smart fulfilment makes the difference. 👉 https://lnkd.in/gapGDMvh #FMCG #LogisticsInsights #FestiveSeason2025 #SmartFulfilment #MarketTrends #ShippingStrategies #FMCGIndia

Every festive season, demand surges. Orders triple. Teams hustle. But here’s the reality — 𝗻𝗼𝘁 𝗲𝘃𝗲𝗿𝘆 𝗦𝗠𝗘 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗲𝗾𝘂𝗮𝗹𝗹𝘆. Some thrive on efficiency. Others drown in chaos. The difference? 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗿𝗲𝗮𝗱𝗶𝗻𝗲𝘀𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗱𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗲. Over the years, I’ve observed three critical levers that decide festive success for Indian SMEs 👇 1️⃣ 𝗟𝗼𝗴𝗶𝘀𝘁𝗶𝗰𝘀 𝗧𝗵𝗮𝘁 𝗧𝗵𝗶𝗻𝗸 𝗔𝗵𝗲𝗮𝗱 The best-performing SMEs don’t just move products — they anticipate demand. They map high-demand regions, tie up with reliable last-mile partners, and use data from previous seasons to plan dispatches. Because during Diwali or Pongal, a late delivery isn’t just a delay — it’s a lost relationship. 2️⃣ 𝗦𝘂𝗽𝗽𝗹𝘆 𝗖𝗵𝗮𝗶𝗻 𝘄𝗶𝘁𝗵 𝗕𝗮𝗰𝗸𝘂𝗽 𝗣𝗹𝗮𝗻𝘀 Festive peaks test your vendor ecosystem. If one supplier defaults, do you have a Plan B? Resilient SMEs diversify sourcing, maintain safety stock, and build partnerships — not transactions — with vendors. In 2024, I saw a textile SME from Tirupur avoid a ₹3 crore loss simply because they had secondary vendors pre-approved. 3️⃣ 𝗩𝗲𝗻𝗱𝗼𝗿 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 𝗕𝘂𝗶𝗹𝘁 𝗼𝗻 𝗧𝗿𝘂𝘀𝘁, 𝗡𝗼𝘁 𝗣𝗿𝗲𝘀𝘀𝘂𝗿𝗲 Festive demand brings tension — delayed payments, overcommitments, and miscommunication. Great leaders handle this differently. They communicate early, negotiate transparently, and treat vendors as strategic partners. Strong relationships often save operations when systems fail. 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗟𝗲𝘀𝘀𝗼𝗻: - 𝙁𝙚𝙨𝙩𝙞𝙫𝙚 𝙨𝙪𝙘𝙘𝙚𝙨𝙨 𝙞𝙨𝙣’𝙩 𝙡𝙪𝙘𝙠 — it’s a result of discipline, foresight, and people-first operations. - 𝙎𝙈𝙀𝙨 𝙩𝙝𝙖𝙩 𝙩𝙧𝙚𝙖𝙩 𝙛𝙚𝙨𝙩𝙞𝙫𝙚 𝙥𝙚𝙖𝙠𝙨 𝙖𝙨 𝙖𝙣 𝙖𝙣𝙣𝙪𝙖𝙡 𝙨𝙩𝙧𝙚𝙨𝙨 𝙩𝙚𝙨𝙩 — not a seasonal surprise — build operational muscles that last all year. This festive season, don’t just prepare your shelves. Prepare your systems, your people, and your partnerships. 👉 How does your business plan for operational excellence during festive rushes? I’d love to hear your experiences below. #SMEs #Leadership #FestiveSeason #SupplyChain #BusinessGrowth #OperationalExcellence #ManagementConsulting #CandBIndia